How to optimize floating push campaigns

Introduction

Our new Floating Push Ads look similar to push notifications or native ads. They integrate into the users’ experience while they browse. This explosive new format is easy to implement for advertising, providing creative flexibility to run campaigns with high ROI.

The main advantage of Floating Push Notifications versus traditional push notifications is that while traditional push notifications are sent through the browser (mainly Chrome), Floating Push Ads appear on the actual publisher site and are therefore supported on all operating systems and browsers.

Although similar in appearance to traditional Push notification ads, the main difference is viewability, which occurs directly on the publisher’s sites.

Steps to Improve the Performance of Floating Push Campaigns

1. Be Specific: In order to not limit your campaign straight on the launch, the main KPI to look at is the publisher.feed and sub.ID combination in your reporting interface. Focusing on the subIDs will allow you to keep visibility across a wide network of publishers while eliminating the sources that are not working out for you.

To increase the effectiveness of your blacklisting, use whitelisting as well and create a separate campaign with a higher bid to further incentivize performing publishers to send your campaign traffic.

2. Employ Tracking: If your campaign is centered around conversions instead of visibility or exposure, make sure you integrate EZmob’s Postback, which will allow you to eliminate non-performing targeting features, including publisher feeds, placements, subIDs, OS versions, browsers, and browser versions, among others.

Additionally, consider using the {banner} macro in your push and floating push campaigns. This macro can help track creatives that have a higher click-through rate (CTR) or those that bring more conversions. Tracking your campaign accurately is critical for your campaign performance.

| Tracking conversions of your campaigns will allow you to access EZmob’s automation tools. |

3. Scale Smartly: When your campaigns line up and start performing, ensure to keep scaling by duplicating your campaigns and restarting the above process. While some of your whitelists and blacklists may have worked for your past campaigns, different publishers and sites, which means verticals or audiences, might be targeted.

It is suggested to start any campaign with loose targeting as much as possible and effectively remove non-performing publishers or targeting elements.

4. Seek Support: Our advertiser and publisher team managers are here for your support. Contact us via chat, email, or helpdesk to maximize your campaigns. Some features are open to our managers exclusively and will allow you to further scale your campaigns.

Related Articles

• How to create an In-Page / floating push campaign
• How to optimize creatives for push notification campaign
• What's Win rate and how do I use it?
• Optimization Guide for Advertisers
• How to create a Push Campaign?

Updated on: 04/12/2025