How to A|B test landing pages?
Test Multiple Landing Pages or Creatives in One Campaign
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. For our advertisers, there are several ways this can be done.
- Separate campaigns: simply duplicate your campaign with a different landing page and the same targeting and campaign configuration. Within a couple of days (or hours, pending on your bid and the competition), you would be able to determine which converts better for you.
- Creative rotation: Simply create a campaign and update a 2nd or 3rd landing page on the creative slide or once you've set up the campaign go to the creatives page on the advertisers interface and add more creative to existing campaigns.
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Updated on: 16/11/2025
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