Frequently Asked Questions (Publishers FAQ)

Introduction

Welcome to the EZmob Publishers FAQ! Here, you will find essential information about becoming a premium VIP publisher, payment processes, revenue opportunities, and more.

Requirements for Becoming a Premium VIP Publisher

Your website must comply with the EZmob quality policy. This includes ensuring high-quality traffic without iframe, bot, or VPN browser traffic.

Note: Higher traffic quality leads to greater demand and eCPM.

A significant traffic volume is required, with a minimum of 100,000 visitors per day.

Payments

What is the Pricing?

EZmob operates on a risk-free payment model, requiring no volume commitment prior to demonstrating potential revenue growth. Our system is based on a revenue-sharing commission.

What is EZmob's Minimum Withdrawal for Publishers?

The minimum withdrawal amount for publishers is $100. Once you reach this threshold, you become eligible for payments.

How Are Payments Made?

Payments are processed in US dollars through:

Wire transfer
PayPal
Various other payment methods

For specific details, please contact your account manager.

Premium VIP Publishers: Payments are issued weekly for the previous week's activity. Simply prepare an invoice and reach out to your account manager.
Regular Publishers: After an initial 30-day period, you will receive your first payment. For instance, January revenue is paid at the beginning of February. If the $100 minimum is not met, earnings will carry over to the next month until the threshold is reached.

Revenue Calculations

How Can I Calculate Approximate Monthly Revenue with EZmob Monetization?

To gauge your potential revenue, we recommend conducting a test period. Factors influencing revenue include:

Total monthly visits
Geographic locations of web traffic
Number of pages visited per session
Average visit duration

What Ad Revenue Increase Can You Guarantee?

We connect you with a variety of buyers, including those you may not have previously worked with. Communicate your needs with your account manager once you have some data. By combining our ad formats and programmatic platform, we aim to exceed your expectations.

Remember: Higher traffic quality leads to increased ad revenue.

What's the Average CPM?

Due to the header bidding auction model, predicting average eCPM is challenging. The highest bidder secures the best CPM, as prices are set by buyers for specific impressions. Pricing varies based on:

Traffic quality
User quality
Geographic locations
Ad placement
Website topic

For personalized CPM estimates based on your traffic, please contact your EZmob account manager at ophir@ezmob.com.

Additional Questions

Can I Monetize an Adult Website?

Yes, monetization of adult websites is permitted. Ensure compliance with our content policy and use adult-tagged placement tags for such traffic. Attempting to monetize adult inventory with mainstream tags may lead to a platform ban.

Our Solution

What Does the Integration Process Look Like?

Register at ezmob.com as a Publisher or Advertiser.
Confirm your email to receive login details for the EZmob dashboard.
Integrate our ad tags into your code via 'GET PLACEMENT' - Learn how.

How Long is the Test Period?

Ads begin displaying within 10 minutes. However, we require a minimum of 5,000 traffic requests per day for 3-4 days to assess traffic quality and optimize eCPM. Full results may take time to manifest, so patience is key. For tips on improving your outcomes, check out our guide here.

Can I Use EZmob Pop-Under Ads Simultaneously with Other Networks?

Yes, you can. However, using pop-under ads from other networks alongside EZmob may lower your rates and total revenue. We recommend placing our code above all other networks’ ad tags to maximize revenue.

Do You Monetize Apps?

Absolutely! Please contact us for more information regarding app monetization.

Will My Site's Loading Speed Be Affected by Your Ads?

No, our solutions are designed to maintain optimal loading speed. EZmob has a default one-second timeout, with auctions typically concluding within 200ms.

What Does 'Unrecognized Pubpoint' Mean?

This is not an error; it's a standard notification from our ad tag while it connects to our backend server, which typically takes 5-10 minutes.

Are EZmob Solutions Better Ads Compliant?

Yes, all recommended ad placements adhere to the Better Ads Standards.

How Do I Know Which Ad Formats Are Best for My Website?

For both desktop and mobile, we suggest choosing ad placements that maximize visibility. Our strongest ad formats include:

Pop
Interstitial
In-page

Explore our full list of ad formats and example tags. For a free consultation on optimal ad types for your website, feel free to reach out to our team.

What If I Don't Like the Ads Displayed on My Website?

If you wish to exclude certain ads, please take a screenshot, copy the URL and redirect path, and send this information to your dedicated account manager, along with a timestamp.

Do You Refresh the Ads?

Yes, our intelligent bid optimization refreshes ads under specific conditions:

The banner ad has been visible for 30-40 seconds.
A higher bid has been placed than the average eCPM.
Our rotator can increase overall income for a specific ad spot by 10% to 20%.

This approach benefits both advertisers and publishers.

Do You Work Directly with Advertisers?

Yes, we collaborate with numerous direct advertisers and connect to OpenRTB, integrating multiple SSP platforms with our header bidding solution. Advertisers can contact us here.

Reporting

Why Do I See Zero Revenue on 'My Reports'?

Several reasons could explain why you might see zero revenue in your publisher report:

Low Traffic Volume: Our ad server requires a minimum of 5,000 requests to connect to profitable advertisers. Anything below may not be sent to high-bid advertisers.

Targeting Mismatch: If your traffic originates from countries, browsers, or operating systems where demand is lacking, revenue will show as zero. Contact your account manager to ensure your traffic aligns with EZmob's target demographics.

Bad Traffic Quality: Traffic with bots, iframes, or inconsistent user-agent and click IPs will be filtered out.

Patience: Full results require 3-4 days to optimize eCPM. Immediate results may not reflect potential earnings.

How Will I Monitor Results from EZmob Ads on My Site?

Once your website is confirmed, you will receive login information for your ad reporting system. This allows you to monitor ad income, ad requests, impressions, average eCPM, fill rates, and real-time data over the previous 30 minutes.

How Often is the Data Updated on 'My Reports'?

Our reports are aligned with PST timezone and update every 2 hours from 10 AM UTC to midnight UTC.

Updated on: 04/11/2025

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Frequently Asked Questions (Publishers FAQ)