Feed-Level Bidding: How to push the right feeds?
**What is Publisher feed bid adjustments? **
It is a great tool for optimizing your campaign and get maximum traffic from the publishers which are converting well for you.
How to set up Feed adjustments in dash.ezmob.com?
Go to the campaigns page
Select the ‘edit campaign’ button under the Actions column
Scroll down and select TQ & Analytics
You can set micro bid according to publisher feed or publisher zone
Click on Publisher feed and choose the feed you want to specifically update the bid coefficient for, Just click on the bid under ‘Bid Adjustment’ column, and update the bid coefficient or by how much you would like to increase the original campaign bid. For example, if your original bid is $1 and you’ve updated your ‘Bid Adjustment’ as 1.5, the bid for that specific placement update would be $1.5.
You can always make further adjustments to your bids as according to the campaign’s performance, we highly recommend using the Microbidding tool to optimize your campaign for its best potential.
Updated on: 16/05/2023
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