Campaign & Budget

Campaign Attributes

These fields will be available across any campaigns, here are their definitions:

Name

Enter the name of your campaign in this field.

When do you want to start a campaign?

You have two options to choose from:

• Start immediately, run continuously: The campaign will begin purchasing ads right away.
• Setup start and end date: This option allows you to specify a date range during which the campaign will run.

Total Budget

Set a total budget limit for your campaign. The campaign will not exceed this amount.

Note: If this field is left empty, the campaign will not have a budget limit.

Daily Budget

Define a daily budget limit for your campaign. The campaign will not spend more than this amount each day.

Note: The minimum daily budget is $10. Leaving this field empty means that the campaign will not have a daily budget limit.

Default CPC

Set a fixed Cost Per Click (CPC) price that you will pay as the advertiser.

Default eCPM

Define a fixed Cost Per Mille (CPM) price that you will pay as the advertiser.

Default CPV

Set a fixed Cost Per View (CPV) price that you will pay as the advertiser.

How would you like to spend your daily budget?

Choose the budget spending type for your campaign:

• ASAP: The budget will be consumed as quickly as possible.
• Evenly: The budget will be evenly distributed throughout the day.

Daily Clicks

Set a limit on the number of clicks your campaign can receive each day.

Note: Clicks will be distributed proportionally over a 24-hour period.

Clicks per IP

Establish a limit on the number of clicks allowed from a unique IP address each day.

Daily Views

Set a limit on the number of views for your campaign.

Note: Views will be distributed proportionally over a 24-hour period.

Views per IP

Specify a limit on the number of views from a unique IP address each day.

Impressions per day

Define a limit on the number of impressions your campaign can receive each day.

Note: Impressions will be distributed proportionally over a 24-hour period.

Impressions per IP

Set a limit on the number of impressions allowed from a unique IP address each day.

Related Articles

• Getting Started & Account Setup
• Creating Your First Campaign
• Campaign Setup Guide
• What are the min. campaign limits (daily, budget, bids)?
• Optimization Guide for Advertisers

Updated on: 05/12/2025