Articles on: Publishers

Understanding Publisher Dashboard Widgets

Publisher dashboards often include several widgets that summarize performance at a glance. This article explains the most common widgets and how to read them.


Revenue and Performance Widgets


Revenue Summary Widget


Shows earnings for a selected period such as today, yesterday, or the last seven days. You can usually:


  • Change the date range using a selector.
  • Switch between gross revenue and net revenue if available.
  • Hover over a line or bar to see the exact value for a specific day.


Publisher Dashboard Widgets




Top Performing Sites or Ad Units


Many dashboards include a widget that lists the best performing sites or ad units for the selected period. Use it to:


  1. Identify which placements generate most revenue.
  2. Spot units that suddenly moved up or down the list.
  3. Decide where to focus optimization work first.



Using Widgets to Decide What To Do Next


  • If revenue is stable but impressions dropped, check whether a site integration changed.
  • If one site is driving most earnings, review its placements for ideas you can copy to other sites.
  • If click-through rate is low across all units, consider testing less intrusive formats or better placement.




Updated on: 05/12/2025

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