Articles on: Publishers

Monitoring Ad Performance in the Publisher Dashboard

Introduction


Monitoring performance helps you decide which placements to keep, adjust, or remove. This article shows where to find performance data for publishers and how to interpret it.



Performance Views


  1. Open the reports or analytics section in your publisher dashboard.
  2. Choose a view that summarizes performance by site or ad unit.
  3. Set the date range to cover the period you want to review.




Metrics to Watch


Key metrics for publisher performance include:


  • Impressions and coverage.
  • Clicks and click-through rate.
  • Revenue and effective revenue per thousand impressions.


Use table sorting to bring the highest or lowest values to the top and identify outliers quickly.


Tip: Start by sorting by revenue to see which placements have the most impact, then review their other metrics.



Deciding What to Optimize


  • High traffic but low revenue may indicate poor placement or format choice.
  • Low impressions on a site may signal an integration or verification problem.
  • Units with strong performance can serve as templates when you create new placements.






How to Integrate Publisher Ad Code on Your Site

Understanding Publisher Revenue Reports

Can I set a passback tag on my placement?

Troubleshooting Ads Not Showing on Your Site


Updated on: 12/02/2026

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