Monitoring Ad Performance in the Publisher Dashboard
Introduction
Monitoring performance helps you decide which placements to keep, adjust, or remove. This article shows where to find performance data for publishers and how to interpret it.
Performance Views
- Open the reports or analytics section in your publisher dashboard.
- Choose a view that summarizes performance by site or ad unit.
- Set the date range to cover the period you want to review.
[EDITOR: Add screenshot of a performance report grouped by ad unit]
Metrics to Watch
Key metrics for publisher performance include:
- Impressions and coverage.
- Clicks and click-through rate.
- Revenue and effective revenue per thousand impressions.
Use table sorting to bring the highest or lowest values to the top and identify outliers quickly.
Deciding What to Optimize
- High traffic but low revenue may indicate poor placement or format choice.
- Low impressions on a site may signal an integration or verification problem.
- Units with strong performance can serve as templates when you create new placements.
[EDITOR: Add screenshot comparing two ad units with different performance results]
Related Articles
- Understanding Publisher Revenue Reports
- Creating Your First Ad Unit as a Publisher
- How to Integrate Publisher Ad Code on Your Site
- Troubleshooting Ads Not Showing on Your Site
Updated on: 24/11/2025
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