Articles on: Publishers

Understanding Publisher Revenue Reports

Introduction


Publisher revenue reports show which sites and placements generate income and how performance changes over time. This article explains the main metrics and views you will use.



Accessing Revenue Reports


  1. Log in to your publisher dashboard.
  2. Use the sidebar to open the reports or revenue section.
  3. Select the revenue report view for publishers.


[EDITOR: Add screenshot of the reports menu with the revenue view selected]



Key Metrics


Common metrics in publisher revenue reports include:


  • Revenue for the selected period.
  • Impressions, clicks, and click-through rate.
  • Effective revenue per thousand impressions.


Use filters to break results down by site, ad unit, device type, or country so you can see where earnings come from.


Tip: Save frequently used filter combinations if your dashboard supports saved views.




  • Look for days where revenue, impressions, or click-through rate changed sharply and investigate the cause.
  • Compare performance between sites to identify which placements deserve more focus.
  • Export data when you need to share results with partners or combine them with data from other sources.


[EDITOR: Add screenshot of a revenue trend chart with an annotation for a sudden change]




Updated on: 24/11/2025

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