Troubleshooting Ads Not Showing on Your Site
Introduction
If you have integrated ad code but no ads appear, use this checklist to find and fix common publisher issues.
Step 1: Check Site and Ad Unit Status
- In your publisher dashboard, confirm that the site is verified and active.
- Open the ad units list and verify that the relevant unit is enabled.
- Confirm there are no policy alerts or compliance warnings on the account.
[EDITOR: Add screenshot of an active site and ad unit in the dashboard]
Step 2: Validate the Integration
On the affected page:
- Use your browser developer tools to confirm that the ad container element exists.
- Check that there are no obvious JavaScript errors related to the ad code.
- Test in a private window with all ad blocking extensions turned off.
Step 3: Review Traffic and Eligibility
Even with correct integration, it can take time for demand to match your inventory. Check:
- Whether the page receives enough traffic to generate requests.
- If geographic or content targeting might limit available ads.
- Whether fill rate is close to zero in performance reports.
[EDITOR: Add screenshot of a report showing low or zero impressions for a specific unit]
When to Contact Support
If you have:
- Verified the site and ad units are active.
- Confirmed integration matches the code provided.
- Tested from multiple devices and networks.
Collect example page URLs, screenshots, and recent report data, then reach out to support so they can investigate further.
Related Articles
- How to Integrate Publisher Ad Code on Your Site
- Website Verification for Publishers
- Monitoring Ad Performance in the Publisher Dashboard
- Understanding Publisher Revenue Reports
Updated on: 24/11/2025
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