Troubleshooting Ads Not Showing on Your Site
Introduction
If you have integrated ad code but no ads appear, use this checklist to find and fix common publisher issues.
Step 1: Check Site and Ad Unit Status
- In your publisher dashboard, confirm that the site is verified and active.
- Open the ad units list and verify that the relevant unit is enabled.
- Confirm there are no policy alerts or compliance warnings on the account.
[EDITOR: Add screenshot of an active site and ad unit in the dashboard]
Step 2: Validate the Integration
On the affected page:
- Use your browser developer tools to confirm that the ad container element exists.
- Check that there are no obvious JavaScript errors related to the ad code.
- Test in a private window with all ad blocking extensions turned off.
Step 3: Review Traffic and Eligibility
Even with correct integration, it can take time for demand to match your inventory. Check:
- Whether the page receives enough traffic to generate requests.
- If geographic or content targeting might limit available ads.
- Whether fill rate is close to zero in performance reports.
[EDITOR: Add screenshot of a report showing low or zero impressions for a specific unit]
When to Contact Support
If you have:
- Verified the site and ad units are active.
- Confirmed integration matches the code provided.
- Tested from multiple devices and networks.
Collect example page URLs, screenshots, and recent report data, then reach out to support so they can investigate further.
Related Articles
How to Integrate Publisher Ad Code on Your Site
Monitoring Ad Performance in the Publisher Dashboard
Understanding Publisher Revenue Reports
Updated on: 12/02/2026
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