Site-Level vs Ad-Unit-Level Publisher Reports
Introduction
Publisher reports can usually be viewed at the site level or ad-unit level. This article explains the difference and when to use each.
Site-Level Reports
Site-level views group performance by domain. Use them to:
- Compare how different sites perform overall.
- See which site contributes most revenue.
- Spot sites with low traffic or weak engagement.
Ad-Unit-Level Reports
Ad-unit views show results for individual placements. Use them to:
- Identify high-performing placements on a single site.
- Find units with impressions but low click-through rate.
- Decide which positions to keep, change, or remove.
Switch between site and ad-unit grouping using a drop-down or grouping control in the report.
Choosing the Right View
- Start with site-level to understand the overall distribution of revenue.
- Move to ad-unit-level when you want to optimize specific placements.
- Use both levels together to plan which sites and units deserve the most attention.
Related Articles
Understanding Publisher Revenue Reports
Monitoring Ad Performance in the Publisher Dashboard
Optimizing Ad Density on Publisher Pages
A/B Testing Publisher Placements
Updated on: 12/02/2026
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