Site-Level vs Ad-Unit-Level Publisher Reports

Introduction

Publisher reports can usually be viewed at the site level or ad-unit level. This article explains the difference and when to use each.

Site-Level Reports

Site-level views group performance by domain. Use them to:

• Compare how different sites perform overall.
• See which site contributes most revenue.
• Spot sites with low traffic or weak engagement.

[EDITOR: Add screenshot of a revenue report grouped by site]

Ad-Unit-Level Reports

Ad-unit views show results for individual placements. Use them to:

• Identify high-performing placements on a single site.
• Find units with impressions but low click-through rate.
• Decide which positions to keep, change, or remove.

Switch between site and ad-unit grouping using a drop-down or grouping control in the report.

Choosing the Right View

• Start with site-level to understand the overall distribution of revenue.
• Move to ad-unit-level when you want to optimize specific placements.
• Use both levels together to plan which sites and units deserve the most attention.

Related Articles

• Understanding Publisher Revenue Reports
• Monitoring Ad Performance in the Publisher Dashboard
• Optimizing Ad Density on Publisher Pages
• A/B Testing Publisher Placements

Updated on: 24/11/2025