Optimizing Ad Density on Publisher Pages

Introduction

Ad density describes how much of a page is occupied by ads versus content. This article helps publishers find a balanced setup.

Basic Density Guidelines

• Focus on a few high-quality placements instead of many small ones.
• Keep enough content between units so pages remain readable.
• Avoid placing multiple large units directly next to each other.

[EDITOR: Add screenshot of a content page with recommended ad spacing highlighted]

Reviewing Density with Data

1. Use performance reports to see which placements generate most revenue.
2. Identify units that add little revenue but may hurt user experience.
3. Remove or relocate low-value units to simplify layouts.

Related Articles

• Banner Ad Units for Publishers: Specs and Placement
• Native Ad Units for Publishers: Layout and Content
• Monitoring Ad Performance in the Publisher Dashboard
• Publisher Content Policy Overview

Updated on: 24/11/2025