Native Ad Units for Publishers: Layout and Content
Introduction
Native units blend into page content while still being clearly labeled as ads. This article focuses on layout and content for publisher native placements.
Core Elements of Native Units
Native placements often include:
- Image or thumbnail.
- Title line.
- Short description.
- Clear ad disclosure label.
[EDITOR: Add screenshot of a native ad unit example inside article content]
Placement Recommendations
- Place native units between paragraphs in long-form content.
- Avoid placing them directly inside navigation menus or next to critical buttons.
- Keep enough spacing so users understand they are separate from editorial text.
Related Articles
- Creating Your First Ad Unit as a Publisher
- Optimizing Ad Density on Publisher Pages
- Monitoring Ad Performance in the Publisher Dashboard
- Publisher Content Policy Overview
Updated on: 24/11/2025
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