Articles on: Campaign Management

MicroBidding: SubID Bid Adjustments

SubID Microbidding is a powerful feature on that allows advertisers to optimize their campaigns based on the performance of individual SubIDs. SubIDs are unique identifiers associated with different traffic sources, and they help in tracking the performance of your ads on a granular level. By analyzing SubID data, you can identify which traffic sources are driving the most conversions, allowing you to allocate your budget effectively and maximize your return on investment.

How SubID Microbidding Works

With SubID Microbidding, you have the ability to bid differently on each SubID, giving you more control over your campaign performance. After you've run your campaign for a while, you'll start to notice that certain SubIDs perform better than others. To capitalize on this, you can increase your bid for high-performing SubIDs to receive more traffic from these sources. Conversely, you can decrease your bid or even stop bidding entirely on underperforming SubIDs. This way, your budget is spent more efficiently, driving traffic from sources that are more likely to convert.

Benefits of SubID Microbidding

The primary advantage of using SubID Microbidding is the potential to improve your campaign's performance significantly. By focusing your advertising spend on the most profitable traffic sources, you can boost your conversion rates and get more value from your budget. Additionally, SubID Microbidding allows for a higher degree of customization and precision in your bidding strategy, which can lead to better campaign results over time. Remember that the key to successful SubID Microbidding is consistent tracking and analysis of your campaign data, so always keep a close eye on your performance metrics.

How to use MicroBidding:
Click Campaigns
Choose and edit your campaign
Choose the TQ & Analytics section of the campaign setup guide
subid microbidding
Use the reports interface to produce a list of feed ID and Sub IDs that you want to affect
Choose each FeedID and enter the SubID you want to either decrease or increase the bid for.

Click Save

Updated on: 16/05/2023

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