Decrease latency with EU Ad Server Support

Introduction

If your website's inventory is predominantly based in the EU, switching to the EU ad server can significantly reduce latency, resulting in faster ad delivery. This guide will walk you through the steps to connect your ad tags to the EU server for improved performance.

Benefits of Switching to the EU Ad Server

By utilizing the EU ad server, you can expect:

• Reduced Latency: Quicker response times between ad requests and displayed ads.
• Enhanced User Experience: Faster ad loading times lead to improved site performance and user satisfaction.
• Optimized Ad Delivery: Better targeting and relevance for your EU audience.

Steps to Connect to the EU Ad Server

To connect your XML, Pop, Redirect, or In-page feed to the new EU server, follow these simple steps:

1. Open your ad tag that is currently placed on your site.
2. Locate the line containing xml.ezmob.com.
3. Replace it with xml-eu.ezmob.com.
4. Save and apply the changes.

That's it! You are now connected to the EZmob EU server.

Wait a few minutes for the changes to take effect and enjoy improved server-to-server communication.

Example: Updating Your In-page Tag

Here’s how your in-page tag should look after making the necessary changes:

<script>
(function(i,n,p,a,g,e){
    i.inpagepush = i.inpagepush || function() {
        (i.inpagepush.q=(i.inpagepush.q||[])).push(arguments)
    };
    var s=n.getElementsByTagName('head')[0];
    var q=n.createElement('script'); q.async=1;
    q.src='//static.ezmob.com/inpage/inpage.js';
    s.appendChild(q);
    i.inpagepush('init', {
        host: 'xml-eu.ezmob.com',     **<== this should be replaced with 'xml-eu.ezmob.com' (do not forget to observe the markup)**
        feed: XXXXXX,
        auth : 'XXXXXX',
        subid: '1',
        refresh: 25,
        position: 'bottom',
        slots: 3,
        query : 'inpage',
        z_index: 88888
    });
    i.inpagepush('show');
})(window, document);
</script>

Related Articles

• [Article: How to Optimize Ad Delivery]
• [Article: Understanding Ad Server Performance]
• [Article: Troubleshooting Ad Tag Issues]

By following these steps, you can enhance your site's efficiency and provide a better experience for your users. If you have any questions or need further assistance, feel free to reach out to our support team!

Updated on: 30/10/2025