Articles on: Campaign Management

Campaign Details Modal - Deep Dive Analysis

The Campaign Details Modal on the EZmob DSP platform is a powerful tool designed for advertisers looking to analyze and optimize their campaigns effectively. This feature provides an in-depth breakdown of campaign performance, including key metrics, detailed analytics, trend insights, geographic performance, and actionable optimization recommendations.

To access the Campaign Details Modal, follow these steps:

Navigate to Campaigns Page to view your list of campaigns.
Click on the specific campaign you wish to analyze. This action will open the Campaign Details Modal.

Insert screenshot of the campaign list with an arrow pointing to a campaign being clicked

The Campaign Details Modal is divided into several key sections:

Performance Summary: This section provides a quick snapshot of essential metrics such as impressions, clicks, conversions, and spend. It's the first overview you see upon opening the modal.

Detailed Metrics: Scroll down to find granular data on performance indicators like click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This level of detail is crucial for pinpointing successes and areas for improvement.

Trend Analysis: This feature showcases your campaign's performance over time. Utilize the filter options to view trends for the last 7 or 30 days, presented in user-friendly graphs.

Insert screenshot of the Trend Analysis graph

Geographic Breakdown: Gain insights into your campaign's performance across different locations. This information is valuable for making targeted adjustments.

Optimization Suggestions: Based on the gathered data, the system offers actionable recommendations to enhance your campaign. These may involve changes to targeting, budget allocations, or creative elements.

Interpreting Data for Optimization

To effectively use the data provided in the Campaign Details Modal, consider the following strategies:

Look for Patterns: Use the Trend Analysis to identify peak engagement periods or higher conversion rates.
Geographic Insights: Adjust your targeting based on locations that are performing well or underperforming.
Apply Recommendations: Implement the system’s optimization suggestions for quick enhancements.

Best Practices

To maximize the effectiveness of your campaigns, follow these best practices:

Regularly check the Campaign Details Modal for ongoing campaigns to monitor performance trends.
Leverage detailed metrics and geographic insights to make informed decisions regarding targeting and budget allocation.
Experiment with suggested optimizations to discover the best settings for your campaign objectives.

Updated on: 04/11/2025

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Campaign Details Modal - Deep Dive Analysis