Campaign Creation: The Complete Guide

This guide provides a comprehensive walkthrough of a pop campaign creation wizard within the EZmob advertising platform. The wizard simplifies the process into three main steps, making it easy for advertisers to create and launch their campaigns.

Overview

To access the campaign wizard, navigate to the Campaigns page and click on the "+ Create Campaign" button. The wizard consists of three essential steps:

1. Basic Info: Define campaign type, name, vertical, goals, and creatives.
2. Targeting: Set geographic, device, browser, schedule, and list targeting options.
3. Budget & Launch: Configure bid settings, budget limits, pacing, and conduct a final review.

Accessing the Wizard

From the Dashboard

1. Go to dashboard.ezmob.com.
2. Log in to your advertiser account.
3. Click on the Campaigns icon located in the left sidebar.
4. Select the "+ Create Campaign" button in the top right corner.

Wizard Features

• Auto-save functionality: Your drafts are saved automatically.
• Draft management: Easily access saved drafts from the draft dropdown.
• Progress indicator: A visual stepper that shows your current progress.
• Validation feedback: Receive real-time error and warning messages.

Step 1: Basic Info

Campaign Type Selection

Choose the ad format that aligns best with your campaign objectives. The available campaign types include:

Basic Information Fields

Fill out the following fields:

Available Ad Verticals

Mainstream:

• AV
• Apps Utilities
• Content Arbitrage
• Crypto
• E-commerce
• Finance
• Gaming
• Mobile Content
• Nutra - Diet
• Nutra - Health
• Push Subscription
• Real Estate
• Smartlink
• Sweepstakes
• VPN

Adult/Restricted:

• Adult
• Casino
• Dating
• Nutra - Penis
• Sports - Bets

Schedule Settings

Set the campaign timing with the following fields:

Campaign Goals (Optional)

Select a primary goal to enhance reporting and bid optimization:

Creatives Section

Add destination URLs for your campaign (up to 5 creatives):

• Each creative must have a valid landing page URL (format: https://example.com/landing-page)
• Use the Add creative button to include more URLs.
• Click the Delete (trash icon) to remove a creative.
• Use the Copy URL button for easy copying.

Step 2: Targeting

Geographic Targeting

Country Selection Methods

Features:

• Utilize the search bar for quick country lookup.
• Select All buttons for bulk selections.
• Tier indicators (T1, T2, T3) indicate traffic quality.
• A Selected countries panel shows your current selections.
• Leave empty to target worldwide.

Device & Tech Targeting

Quick presets available:

• All Traffic: No restrictions
• Mobile: Mobile devices only
• Mobile App: In-app traffic only
• Desktop: Desktop traffic only

Device Types

Operating Systems

Mobile:

• Android (with version selection)
• iOS (with version selection)

Desktop:

• Windows (with version selection)
• macOS (with version selection)
• Linux
• Chrome OS
• Other

Connection Type

Browsers

Target major browsers with version selection including:

• Chrome
• Firefox
• Safari
• Edge
• Internet Explorer
• Opera

Additional browsers:

• Android Browser
• Android WebView
• Apple Browser
• Facebook Browser
• Miui Browser
• Mobile Application
• Mobile Browser
• Oculus
• Opera Mini
• Samsung Browser
• Twitter Browser
• UC Browser
• Yandex
• iOS Calendar
• Other

Carriers

Carrier targeting is available for Mobile traffic only. Select specific mobile carriers for targeting mobile connection types.

Ad Schedule (Dayparting)

Control when your ads run using a weekly hour grid:

• 24/7 toggle: Enable all hours (default).
• Clear All: Disable all hours.
• Visual grid: Click hours to toggle (Mon-Sun, 0-23 hours).
• UTC timezone indicator.
• Active/Inactive legend.

IP & Domain Lists

Manage traffic by IP addresses and referrer domains:

IP Lists

• Target or block by IP range / CIDR.
• Mode options:
• Off (default)
• Whitelist (only allow these IPs)
• Blacklist (block these IPs)
• Search existing lists or Create new IP list.

Domain Lists

• Target or block by referrer domain.
• Mode options:
• Off (default)
• Whitelist (only allow these domains)
• Blacklist (block these domains)
• Search existing lists or Create new domain list.

Step 3: Budget & Launch

Bid Settings

Example bid suggestions:

• MIN: $0.2000 (minimum competitive bid)
• AVG: $0.4400 (average market bid)
• REC: $0.5720 (recommended for good delivery)

Budget Controls

Budget Type (Pacing)

Frequency Cap

Control how many times a user sees your ad:

• Custom value input field.
• Quick options: 1×, 3×, 5×.
• Higher frequency = more ad exposure per user.

Campaign Review

Before launching, review all settings in summary cards:

Basic Information Card

• Campaign Name
• Campaign Type
• Pricing Model
• Ad Vertical
• Start Date
• End Date

Budget Settings Card

• Total Budget
• Daily Cap
• Bid
• Budget Type
• Frequency Cap

Creatives Card

• List of all creative URLs.

Targeting Card

• Geo Targeting summary.
• Devices.
• Operating Systems.
• Browsers.

Tips for Success

1. Choose the right campaign type: Align your ad format with your goals.
2. Select relevant verticals: This aids in bid optimization.
3. Start with broader targeting: Narrow down based on performance data.
4. Use recommended bids: Starting with REC bids can enhance delivery.
5. Set daily caps: Safeguard your budget while testing.
6. Monitor frequency: Balance exposure with ad fatigue.
7. Utilize dayparting: Target your audience during peak hours.

Related Resources

• Understanding Campaign Statuses
• Campaign Performance Tracking
• Setting Up Conversion Tracking
• Tracking Tokens and Parameters

Last updated: April 2026

Updated on: 12/04/2026