Campaign Alerts and Notifications

Campaign Alerts and Notifications on EZmob

Campaign alerts and notifications are crucial for effectively managing and optimizing your advertising campaigns on EZmob. This system automatically informs you of significant changes or issues that may affect your campaign's performance, allowing for timely adjustments.

Types of Alerts

EZmob offers several types of alerts to help you maintain campaign effectiveness:

Performance Alerts: Notify you about issues like low click-through rates (CTR) or high costs per acquisition (CPA).
Budget Alerts: Warn you of overspending or imminent fund depletion.
Technical Alerts: Highlight problems with tracking or issues related to creative assets.
Approval Alerts: Inform you of compliance issues or policy violations.

Alert Triggers and Notifications

Alerts are triggered based on specific criteria set within the EZmob platform. Notifications will be sent via your preferred method, such as email or SMS, as specified in your account settings.

Performance and Budget Alerts are typically triggered by deviations from established thresholds or expectations.
Technical and Approval Alerts arise from system checks or manual review processes.

Managing Alerts

Setting Alert Preferences

To customize the alerts you receive and how you are notified, navigate to Alert Preferences.

Helpful tip: Regularly update your alert preferences to align with your current campaign goals.

Responding to Alerts

When you receive alerts, here’s how to respond effectively:

For Performance or Budget Alerts:
Review your campaign settings.
Adjust bids, budgets, or creative assets as necessary.

For Technical Alerts:
Check the tracking setup or creative specifications.
Make the required corrections.

For Approval Alerts:
Review the compliance or policy issue highlighted.
Modify your campaign to ensure compliance.

Preventing Future Alerts

To minimize the occurrence of similar alerts in the future, consider the following actions:

Adjust campaign strategies based on current alert insights.
Improve the quality of creative assets.
Ensure that tracking codes are correctly implemented.

Customizing Alert Sensitivity

You can adjust the sensitivity of certain alerts, like Performance or Budget Alerts, to better align with your campaign management style. This customization can be done through the alert settings page, where you can set specific thresholds for triggering alerts.

Helpful tip: Tailoring alert sensitivity can enhance your campaign management by reducing unnecessary notifications.

Conclusion

Staying informed through EZmob's campaign alerts and notifications allows for proactive campaign management, ensuring your advertising efforts are both efficient and effective. Regularly review and adjust your alert settings to maintain control over your campaign performance and budget.

Updated on: 04/11/2025

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Campaign Alerts and Notifications