Zero Revenue - Why ?

Introduction

If you're seeing zero revenue in your publisher report, there are several potential reasons behind this issue. Understanding these factors can help you optimize your traffic and increase your earnings.

Common Reasons for Zero Revenue

Low Traffic Volume

One of the primary reasons for zero revenue could be low traffic volume. Our ad server algorithm typically requires a minimum of 5,000 requests to start sending traffic to profitable advertisers instead of just test campaigns.

If your requests are below this threshold, you may not connect with advertisers who have high bids and CPM rates.

Targeting Mismatch

Another factor to consider is a targeting mismatch. If your traffic originates from countries, browsers, or operating systems for which we have no available demand, your revenue will remain at zero.

To verify whether your traffic aligns with EZmob's high-quality advertiser targeting combinations, please contact your account manager at ophir@ezmob.com.

Bad Traffic Quality

Traffic quality plays a crucial role in determining your revenue. If your traffic consists of:

Bots
Iframes
Mismatches between user agent IP and click IP
Generally categorized as "Low TQ" traffic by our trusted partner, Cleartrust

This low-quality traffic will be filtered out and will not contribute to your revenue.

Patience is Key

Achieving optimal monetization results requires time. We ask for at least 3-4 days to assess the quality of your traffic and its compatibility with our premium demand.

Results will not reflect their full potential after just a few hours or one day. It’s essential to allow us the time we need to optimize your eCPM and overall performance.

Conclusion

By addressing these common issues—low traffic volume, targeting mismatches, and bad traffic quality—you can work towards increasing your revenue. Remember, patience is crucial for achieving the best results with your traffic.

Updated on: 04/11/2025

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