Articles on: Publishers

What is Floating Push Ad? with examples.

Floating push ads are an innovative advertising format that closely resembles push notifications and native ads. They seamlessly integrate into the user experience while browsing, appearing at the top of the screen. This positioning enhances engagement, as users are more likely to interact with ads that feel like a part of their browsing experience.


What Are Floating Push Ads?


Floating push ads are displayed directly on the publisher's website, making them accessible across all operating systems and browsers, particularly through Chrome. This unique format allows advertisers to capture user attention without interrupting their online activities.


Examples of Floating Push Ads


To better illustrate how floating push ads appear on a user's device, consider the following scenarios:


  1. E-commerce Verticals: A floating push ad may showcase a limited-time offer on a popular product while the user is browsing an online store.

  1. Travel and Hospitality: While a user is looking at travel destinations, a floating push ad could promote special deals on flights or accommodations.


  1. Gaming: Users engaged with gaming content might see ads promoting new game releases or in-game purchases that can enhance their gaming experience.


Key Considerations for Optimization


To maximize the effectiveness of your floating push ad campaigns, keep the following tips in mind:


  • Use a Strong Call-to-Action: Encourage users to take immediate action by incorporating compelling call-to-action text in your ads.


  • Optimize at the SubID Level: Tailor your campaigns based on SubID performance to identify which segments yield the best results.


  • Segment by Demographics: Enhance your targeting by optimizing campaigns based on demographic attributes such as geography, device type, and language.


For more detailed strategies on optimizing your floating push campaigns, you can refer to our article on How to Optimize Floating Push Campaigns.


Getting Started


Set up your floating push campaign today to engage with your target audience effectively. By leveraging this format, you can achieve higher engagement rates and drive more conversions.




By exploring these resources, you can enhance your understanding and application of floating push ads across various verticals, ensuring a more effective advertising strategy.

Updated on: 06/12/2025

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