Video Ad Units for Publishers: Player Placement

Introduction

Video units can generate strong revenue but must be placed carefully. This article covers player placement for publisher video ads without mixing in other formats.

Where to Place Video Units

1. In a dedicated video section where users expect media content.
2. As an in-article video block embedded between sections of long content.
3. In a sidebar location where there is enough space and no overlap with important UI.

[EDITOR: Add screenshot of a page showing a correctly placed video ad unit]

Autoplay and User Experience

• Follow platform rules for autoplay, sound, and user interaction.
• Prefer muted autoplay with clear controls when allowed.
• Avoid covering content or navigation with floating players in ways that block usage.

Related Articles

• Monitoring Ad Performance in the Publisher Dashboard
• Optimizing Ad Density on Publisher Pages
• Publisher Content Policy Overview
• A/B Testing Publisher Placements

Updated on: 24/11/2025