Targeting step: geo, lists, and schedules

Geography and Devices

Select countries and regions, devices, browsers, operating systems, and carriers that should receive your ads.

Restrict connection types and, where supported for your campaign type, traffic type.

Use IP and domain (referrer) lists to include or exclude traffic. You can create new lists from the wizard when needed.

Limit delivery to specific days and hours if your strategy requires it.

When you first open targeting, reference data may load briefly before all options appear.

Updated on: 09/04/2026

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