Redirect Link vs Pop Under - What is better $ ?

When considering monetization strategies for a direct website, pop under ads generally outperform redirect links. One of the primary advantages of pop under ads is their ability to connect you with a wide range of premium advertisers, often resulting in higher Cost Per Mille (CPM) rates. This not only enhances your revenue potential but also allows for better engagement with your audience, as pop under ads do not disrupt the user experience as much as redirect links might.

However, it's essential to weigh the pros and cons of each ad format. While pop under ads can yield better results, they may require a more strategic approach to ensure they align with your site's content and audience preferences. Redirect links, on the other hand, can be easier to implement but may not offer the same level of revenue potential. Additionally, they can sometimes lead to higher bounce rates if users are redirected away from your site too frequently.

If you're exploring various advertising options, consider other formats such as Direct Click, Video Ads, and Banner Ads to diversify your monetization strategy. Each format has its unique benefits and challenges, so it's crucial to assess how they fit into your overall strategy. For more information on maximizing your advertising potential, check out our article on choosing the right ad format. You can also delve deeper into pop under ads with our guide on setting up a Popunder Campaign.

Updated on: 06/12/2025