Articles on: Publishers

On Click Popunder Ads

On Click Popunder Ads


Popunder ads are a powerful and proven ad format for monetization, continuing to evolve with advancements in technology. Despite being around since the early days of the internet, their effectiveness and inventory are still on the rise.


Popunder ads, often called “tab under ads,” open in a new browser tab that appears behind the currently viewed page. These ads are activated by user actions, such as clicking on the page or scrolling down, ensuring that only genuine users are engaged and minimizing bot interactions.


The strength of popunder ads lies in the fact that advertisers pay for real users who visit their pages. Unlike traditional banner ads that can easily be overlooked, popunder ads ensure visibility, resulting in higher conversion rates and improved event tracking for campaigns.



Benefits of Popunder Ads for Publishers


Leveraging popunder ads can significantly enhance your monetization strategy as a publisher. Here are the key benefits:


Helpful Tip: Popunder ads offer a seamless way to monetize traffic without disrupting your existing ad placements.



Dynamic CPM


  • The rates for popunder ads are fully dynamic and depend on several factors, including:
  • Type of traffic
  • Geographic location
  • Conversion rates
  • These parameters help ensure you receive the best payment for your traffic.


Get Paid for Every Impression


  • Every popunder impression is counted, allowing you to earn revenue from all visitors who view ads through this format.


More Ad Spaces


  • Popunder ads do not interfere with your existing banner inventory or website design, as they require no additional ad space.
  • Consider using Smartlink or Direct ads to implement popunder ads within your existing banners, images, or text.


Universal Monetization


  • EZmob is a leader in mobile monetization, and popunder ads are compatible with most mobile devices, allowing for comprehensive monetization of your traffic without extra effort.


Easy Integration


  • Start earning by simply inserting an easy-to-use ad script in the source code below the <body> tag.


Clean Inventory


  • EZmob prioritizes the integrity of publisher properties and ensures that all displayed ads comply with our content policies.


Popunder ads are an effective marketing tool that enhances user engagement while avoiding disruption for your visitors.


For more details on setting up a pop campaign, check out [Article: How to Create a Pop Campaign].


To join EZmob, the world’s leading popunder network, visit Join EZmob.




  • [Article: Which Ad Formats Can Publishers Monetize With?]
  • [Article: Ads.txt for Publishers]
  • [Article: Banner Advertising]


For further assistance or specific inquiries, feel free to contact our Support Team. We're here to help you maximize your monetization potential with popunder ads!

Updated on: 30/10/2025

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