Articles on: Conversion Tracking & Postbacks

How to Track Conversions with EZmob's Postback

Introduction

Tracking conversions is essential for measuring the success of your advertising campaigns on EZmob. Utilizing postback URLs and tracking links, you can accurately track user conversions, ensuring optimal reporting and campaign optimization. This comprehensive guide will walk you through generating, implementing, and validating your postback URL for effective conversion tracking.

Locating Your Tracking Code

To start, log in to your EZmob dashboard and navigate to the Conversion Tracking section under Postbacks. Here, you can click on Generate Postback URL to obtain your tracking code.

Tracking Code Location

Implementing the Postback URL

Your postback URL follows this format:

https://xml.ezmob.com/conversion?c={click_id}&value={value}

Replace {click_id} and {value} with the appropriate parameters. To track different conversion types or pass custom parameters, append them as follows:

&custom_param={custom_value}

Ensure this URL is integrated where conversions are tracked, such as a thank-you page, and is triggered upon a conversion.

Modifying Your Tracking Link

To capture the clickID, add the {conversion} macro to your tracking link:

Original tracking link: https://somedomain.com?offerid=22321
Modified tracking link: https://somedomain.com?offerid=22321&click_id={conversion}

For additional tracking tokens and parameters, refer to our guide on What tracking tokens are available (XML) ?.

Testing and Validation

Perform a test conversion to ensure proper functionality.
Review conversion data in your EZmob dashboard under Metrics to confirm accuracy.

Troubleshooting Common Issues

If discrepancies arise, verify the postback URL's implementation, ensure no duplicate tracking, and check parameter formatting.

Advanced Configuration

For dynamic value passing, configure your system to replace {value} with the actual conversion amount. Use separate postback URLs for multiple conversion types if necessary.