Articles on: Conversion Tracking & Postbacks

How to Track Conversions with EZmob's Postback

Introduction

Tracking conversions is essential for measuring the success of your advertising campaigns on EZmob. Utilizing postback URLs and tracking links, you can accurately track user conversions, ensuring optimal reporting and campaign optimization. This guide will walk you through generating, implementing, and validating your postback URL for effective conversion tracking.

Generating Your Postback URL

Log in to your EZmob dashboard and navigate to the Conversion Tracking section under Postbacks.
Click on Generate Postback URL to obtain your tracking code. This template URL will be provided:

https://xml.ezmob.com/conversion?c={click_id}&value={value}

Helpful Tip: Keep this URL handy, as you'll need it for the steps that follow.

Configuring Tracking Parameters

Your postback URL includes key parameters essential for tracking conversions:

{click_id}: A unique identifier for each click, automatically tracked by EZmob.
{value}: The conversion value, which can be a static number or dynamically passed from your system.

To add custom parameters, append them as follows:

&custom_param={custom_value}

Implementing the Postback URL

Integrate the postback URL into your system where conversions are tracked, such as on a thank-you page or payment confirmation page, ensuring it is triggered upon a conversion.

Modifying Your Tracking Link

To capture the clickID, add the {conversion} macro to your tracking link:

Original tracking link: https://somedomain.com?offerid=22321
Modified tracking link: https://somedomain.com?offerid=22321&click_id={conversion}

For additional tracking tokens and parameters, refer to our guide on What tracking tokens are available (XML) ?.

Testing and Validation

Perform a test conversion to ensure proper functionality.
Review conversion data in your EZmob dashboard under Metrics to confirm accuracy.

Troubleshooting Common Issues

If discrepancies arise, verify the postback URL's implementation, ensure no duplicate tracking, and check parameter formatting.

Advanced Configuration

For dynamic value passing, configure your system to replace {value} with the actual conversion amount. Use separate postback URLs for multiple conversion types if necessary.