Keyword Campaign Creation Guide
Keyword campaigns show 3-line text ads to users searching for the terms you choose. They are billed per click (CPC), with a $0.10 minimum bid in every country tier.
Format at a glance
Pricing model | CPC (you pay per click) |
Minimum bid | $0.10 in all tiers |
Creatives | 1–5 per campaign |
Required per creative | Destination URL only |
Steps
- In the sidebar, click Campaigns, then Create Campaign.
- In Basic Info, select Keyword under Campaign Type. You can't change the type after the campaign is created.
- Enter a Campaign Name (3–200 characters) and select an Ad Vertical. Description, Schedule and Campaign Goals are optional.
- Under Creatives, enter the Destination URL of your landing page. Click Add creative to add more URLs, up to 5.
- Click Next. In Targeting, choose countries, devices, schedule and lists, or leave them empty to run broadly.
- Click Next. In Keywords, add the search terms that should trigger your ad (see below).
- Click Next. In Budget & Launch, set your Bid and limits (see below).
- Check the review summary and click Create Campaign.
Creative requirements
The text ad is generated for you. You only provide the landing page.
Field | Required | Spec |
|---|---|---|
Destination URL | Yes | Must start with http:// or https://; tracking macros allowed |
Keywords step
The Keywords step comes after Targeting and appears only for Keyword campaigns. Add at least one keyword.
- Targeted Keywords trigger your ad. Excluded Keywords block it.
- Each keyword is 2–100 characters. You can add up to 1,000 keywords per campaign.
- Match type: Broad (related terms included), Phrase (the phrase must appear) or Exact (must match exactly).
- Bulk Add takes one keyword per line. Put
-in front of a keyword to exclude it. - Use Import / Export to load or save keywords as a CSV file, and Save as preset to reuse a list.
- Bid Adj. raises or lowers your bid per keyword (100% = your base bid).
- Add
{keyword}to your destination URL to pass the matched keyword to your tracker.
Budget & Launch settings
Field | Rule |
|---|---|
Bid | At or above the tier minimum. The wizard suggests Min, Avg and Rec bids |
Total Budget | Optional. At least $50, or No limit |
Daily Cap | Optional. At least $10; resets at midnight UTC |
Budget Type | ASAP or Evenly |
Frequency Cap | Optional. 1–100 impressions per unique IP in 24 hours |
New creatives are reviewed before they serve traffic.
Screenshots
Related articles
- Campaign Creation: The Complete Guide
- Direct Click Campaign Creation Guide
- How high or low should I bid?
- Tracking Tokens and Parameters Explained
- How to Track Conversions with EZmob's Postback
Updated on: 27/09/2026
Thank you!