Basic info step: types, verticals, goals, and creatives

Campaign Type and Vertical

Choose the campaign type (ad format) and ad vertical that match your offer. Required creative formats depend on the type you pick.

Campaign Goals

Select a goal that matches what you want to achieve (brand awareness, traffic, conversions, leads, or app installs). For conversion-oriented goals, you can also set a CPA goal — a target cost-per-action used for optimization.

Pricing and Bid

Set your pricing model and bid according to the rules shown in the form. Available pricing models depend on the campaign type you selected. Minimums and limits come from platform bid rules for your type and geo tier.

Description

Optionally add a campaign description (up to 1000 characters) for your own reference.

Creatives

Add the creatives required for your campaign type (banners, native, video, push, etc.). Fix any validation errors shown before moving on.

Changing from a KEYWORD Campaign

If you switch away from a KEYWORD type while you already added keywords, you will be asked to confirm because those keywords will be cleared.

Traffic Type

For display and video campaigns, you can choose a specific traffic type. For all other campaign types, traffic type is set to All Traffic automatically and cannot be changed.

Updated on: 09/04/2026