Articles on: Monetization

ads.txt for Publishers

Apply for programmatic integration or pick up tags via EZmob's Self-Serve Publisher platform register here

Publishers use the ads.txt file to designate authorized digital sellers of their ad inventory, and DSPs use it to validate that they are buying inventory through an authorized source. Implementation is optional, but we strongly recommend it for the purpose of transparency.

In 2018, the IAB launched ads.txt, a file enabling web publishers to designate authorized digital sellers of their ad inventory. app-ads.txt is the mobile in-app equivalent of this specification, which mobile publishers can implement. This text file declares your Authorized Digital Seller (ADS) List to prevent unauthorized sellers from profiting off your inventory or from selling counterfeit inventory.

To implement ads.txt:
1. Provide your site when you create a placement on your account
Create ads.txt file in Notepad and include the following data:
Ad source domain: For EZmob it will be
ZoneID: you can see it in your tag (&zoneid=)
Type of relationship: For EZmob it will be DIRECT

If you have more than 1 banner zone on your site, just add each as a separate line

Publisher the ads.txt file in the root of your website
Verify that the file was implemented correctly by appending /ads.xt to your domain (as in,

Additionally, EZmob has integrated with several demand partners to increase fill and CPM.

To access this demand, include the following lines in your ads.txt file (Just copy them, open Notepad or any app working with text formats and paste there and save or directly to you current ads.txt file or to your CMS):, 762111, DIRECT, 4517, RESELLER, 824, RESELLER, fd2bde0ff2e62c5d, 825, RESELLER, fd2bde0ff2e62c5d, 753, RESELLER, fd2bde0ff2e62c5d, 1315, RESELLER, fd2bde0ff2e62c5d, 16596c71-1066-41e7-b56c-0a477b9a3549, RESELLER, 16568, RESELLER, 0bfd66d529a55807, 120391, RESELLER, 5d62403b186f2ace, 1057, RESELLER, 12400, RESELLER, 56051, RESELLER, 104, RESELLER, 72, RESELLER, 5cea73dc915a554, RESELLER, 28246, RESELLER, pub-3769010358500643, RESELLER, f08c47fec0942fa0, 11006, RESELLER, 0bfd66d529a55807

Related articles:
Publisher: Getting Started
How to add the tags to your website
Publisher Monetization Solutions

Updated on: 14/09/2022

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