Articles on: Conversion Tracking & Postbacks

What tracking tokens are available (XML) ?

Read our pre-launch campaign guide or how to optimize your campaign here.


These tokens are relevant for XML campaigns, meaning Popunder, Push and In-Page Push.


Looking for Display tokens (Banner and Native)? read this article


  • {conversion} Conversion tracking
  • {pubfeed} Publisher Feed ID
  • {subid} Publisher Feed Subid
  • {state} Visitor's state
  • {country} Two-letter visitor's country (ISO 3166-2)
  • {city} Visitor's city
  • {zip} Visitor's postal code (if available)
  • {os} Operation system
  • {browser} Browser
  • {carrier} Visitor's ISP
  • {ip} User IP
  • {campaign} Campaign ID
  • {banner} Ad ID
  • {bid} Bid price
  • {keyword} Keyword matched on campaign
  • {offer} Offer ID
  • {query} Keyword sent by publisher
  • {referrer} Referrer URL (urlencoded)
  • {referrer_domain} Referrer domain
  • {device_type} Device Type
  • {device_brand} Device brand
  • {ifa} Device Identifier


You can also find these MACROS within the campaign setup form under Destination URL field and the creative section.


Read more about how to track conversions here


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Updated on: 09/11/2025

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