Website Verification for Publishers

Introduction

Before you can serve ads on a new site, most platforms require you to verify that you own the domain. This article explains the common verification steps for publishers.

Step 1: Add Your Site

1. Open the sites or inventory section in your publisher dashboard.
2. Click the option to add a new site or domain.
3. Enter the domain exactly as it appears in the browser bar.

[EDITOR: Add screenshot of the add site form with the domain field highlighted]

Step 2: Choose Verification Method

Typical verification methods include:

• Uploading a small file to the root of your site.
• Adding a meta tag in the head of your home page.
• Creating a DNS record such as a TXT entry.

Your dashboard will show the exact value you need to place on your site. Pick the method that best matches how you manage your domain.

Step 3: Confirm Verification

After you complete the required change:

1. Return to the dashboard verification screen.
2. Click the button to check or refresh verification.
3. Wait for the status to change from pending to verified.

If verification fails, double-check that the value you added matches what the dashboard shows and that changes have propagated.

[EDITOR: Add screenshot showing a site moving from pending to verified status]

Related Articles

• Creating Your First Ad Unit as a Publisher
• How to Integrate Publisher Ad Code on Your Site
• Troubleshooting Website Verification Issues
• Understanding Publisher Revenue Reports

Updated on: 24/11/2025