Articles on: Publishers

Using Device and Geo Breakdown Reports for Publishers

Introduction


Device and geo breakdowns show where your audience comes from and how performance differs. This article explains how publishers can use these views.



Device Breakdown


Use the device filter or grouping to:


  • Compare desktop, mobile, and tablet performance.
  • See which device type generates the most impressions and revenue.
  • Adjust layouts if one device performs significantly worse.


[EDITOR: Add screenshot of a report grouped by device type]



Geo Breakdown


Geo views group results by country or region. Use them to:


  • Understand which locations drive the most revenue.
  • Spot markets with strong traffic but low revenue per impression.
  • Decide where to focus content or traffic acquisition efforts.



Combining Device and Geo Insights


  • Filter by one device and review geo results for that segment.
  • Track whether layout or placement changes affect particular regions.
  • Use these insights to plan experiments on high-value combinations.




Updated on: 24/11/2025

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