Troubleshooting Conversion Tracking Issues

Most missing conversions come from a click ID that never reaches your tracker, or never comes back to EZmob. Work through these checks in order.


Missing conversions


  1. Destination URL has {conversion}. Open the campaign's Destination URL and check it passes the click ID, for example ?clickid={conversion}. This is the most common cause.
  2. Your tracker stores the click ID. Confirm your tracker or offer saves the value it receives in that parameter.
  3. The postback sends the real click ID. The fired URL should look like https://xml.qualiclicks.com/conversion?c=ABC123&value=1.50, not contain the literal text {click_id}.
  4. The URL is current. Copy the postback URL again from Postbacks → Postback URL and compare it with the one in your tracker.
  5. Tracker templates match. If you picked a template under Tracking Partners, check its tokens against your tracker's current token names.
  6. Pixel users: the parameter must be named exactly clickid, the page running the pixel must have clickid in its URL, and the code must be inside <body>. Check the browser Network tab for a request to xml.qualiclicks.com/conversion.


Duplicate conversions


  • Fire the postback or pixel only once per conversion.
  • A pixel on a page that visitors can reload fires again on each reload. Switch to a server postback if this happens.


Numbers differ from your tracker


  • EZmob's reporting day is Pacific time (America/Los_Angeles). Compare the same dates in the same time zone.
  • Compare the same campaigns and date range, and check that both sides count the same conversion event.


Contact support


If conversions still don't appear, email support@ezmob.com with the campaign ID, your destination URL, an example fired postback URL and the time of the test conversion.


Screenshots


Campaign creative, Destination URL field passing clickid={conversion}




Updated on: 01/10/2026

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