Articles on: Dashboard & Analytics

Traffic Analysis Charts - How to Interpret Data

Understanding the traffic analysis charts on EZmob's platform is essential for advertisers looking to optimize their campaigns. These charts provide insights into daily traffic, revenue, and conversion rates, allowing users to identify trends and areas for enhancement quickly.

Accessing Traffic Analysis Charts

To view the traffic analysis charts, navigate to: Traffic Analysis Metrics

Helpful tip: Ensure you have the necessary permissions to access the metrics page.

Chart Components

The traffic analysis chart includes multiple data lines representing different metrics:

Daily Traffic Line (Blue): Shows the volume of impressions over time.
Revenue Line (Green): Indicates the earnings generated by your campaigns.
Conversion Rate Line (Purple): Reflects the efficiency of your conversions.

You can toggle each line on or off to focus on specific data points.

Interpreting the Charts

Selecting Date Ranges: Use the date filter at the top of the chart to switch between 7-day and 30-day views. This helps differentiate short-term fluctuations from long-term trends.

| Helpful tip: Look for patterns across both time frames to gain a comprehensive understanding. |

Identifying Seasonal Patterns: Watch for consistent peaks or dips during specific times or seasons to help inform future campaign timing.

Spotting Anomalies: Sudden shifts in any metric without corresponding changes in others may indicate external factors or issues that require investigation.

Correlating Metrics: Analyze how changes in daily traffic impact revenue and conversion rates. Effective campaigns typically show proportional increases in traffic and revenue, along with a stable or improving conversion rate.

Chart Interaction Features

Hover Data: Hover over the chart to display specific metric values for that day.
Zoom Capabilities: Click and drag across a section of the chart to zoom in for a more detailed view.

Advanced Analysis Techniques

Trend Correlation: Assess how various campaign adjustments (e.g., budget changes, targeting) correlate with performance metric variations.
Performance Pattern Recognition: Identify patterns that precede increases or decreases in performance to anticipate and respond to future events.
Optimization Decisions: Use observed trends and correlations to adjust campaign settings for improved performance.

Troubleshooting

Missing Data Periods: Ensure all ad campaigns were active and tracking correctly. For persistent issues, contact EZmob support.
Chart Loading Issues: Check your internet connection and refresh the page. If problems persist, clear your browser cache or try a different browser.
Data Accuracy Questions: If discrepancies appear in the data, review your campaign settings and tracking configurations. Reach out to support for further assistance.

Understanding and interpreting the traffic analysis charts is vital for optimizing your advertising efforts on EZmob. By closely monitoring these metrics, you can make data-driven decisions that significantly enhance your campaign performance.

Updated on: 04/11/2025

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Traffic Analysis Charts - How to Interpret Data