Third-Party Tracking Platform Integration
Third-Party Tracking Platform Integration
Integrating EZmob with third-party tracking platforms enhances your ability to attribute conversions accurately, detect fraud, and optimize your campaigns effectively. This guide outlines the setup procedures and best practices for popular platforms, including Voluum, RedTrack, and FunnelFlux.
Supported Platforms and Integration Methods
- Voluum: Focuses on postback configuration and token mapping.
- RedTrack: Manages campaign setup and conversion tracking.
- FunnelFlux: Handles traffic routing and conversion attribution.
Voluum Integration
- Generate a Postback URL in EZmob:
- Navigate to Postbacks in the EZmob dashboard and click on the "New Postback" button.
- Configure in Voluum:
- Log in to your Voluum account and access the campaign you wish to track.
- Paste the EZmob postback URL in the designated postback URL field, replacing
{click_id}and{value}with Voluum's corresponding tokens.
Tip: Ensure all relevant tokens (e.g., click ID, conversion value) are mapped correctly for accurate data tracking. |
RedTrack Integration
- Set Up a Campaign in RedTrack:
- After logging into RedTrack, create a new campaign and select EZmob as the traffic source.
- Copy the Click URL:
- Obtain the Click URL from RedTrack and paste it into the "Tracking URL" field of your EZmob campaign settings.
Warning: Always verify that the Click ID parameter is correctly appended to your EZmob campaign URL to ensure proper tracking. |
FunnelFlux Integration
- Configure Traffic Source in FunnelFlux:
- In FunnelFlux, go to "Traffic Sources" and set up EZmob as a new source. Use the provided template or configure manually to align with EZmob’s tracking parameters.
- [Editor Note: Add screenshot of adding a new traffic source in FunnelFlux]
- Set Up Conversion Tracking:
- Back in EZmob, navigate to Postbacks and create a postback URL using the template provided by FunnelFlux for conversion tracking.
Troubleshooting
- Attribution Discrepancies: Verify that all tokens and parameters are correctly mapped.
- Double Tracking: Ensure that only one postback URL is active per campaign to avoid duplicated conversion data.
Best Practices
- Use UTM parameters for deeper insights into your campaigns.
- Regularly review tracking data for inconsistencies or potential fraud.
- Implement multi-platform tracking carefully to avoid overwriting data.
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Related Articles
- Setting Up Conversion Tracking with Postback URLs
- Tracking Integrations Platforms
- Google Analytics Integration for Campaign Tracking
- Troubleshooting Conversion Tracking Issues
- Campaign Performance Tracking
Updated on: 04/11/2025
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