Sticky and Floating Publisher Units: UX and Policy
Introduction
Sticky or floating units stay visible while users scroll. This article explains when to use them and what to watch for from a UX and policy perspective.
Common Sticky Positions
- Bottom-of-screen bars on mobile.
- Sidebar units that follow scroll on desktop.
- Header units that remain at the top after scrolling.
[EDITOR: Add screenshot of a sticky bottom unit on a mobile page]
UX and Policy Considerations
- Do not cover important content or navigation controls.
- Provide a visible close or dismiss option where required.
- Limit the number of sticky units to avoid overwhelming the page.
Related Articles
- Optimizing Ad Density on Publisher Pages
- Monitoring Ad Performance in the Publisher Dashboard
- Publisher Content Policy Overview
- Troubleshooting Ads Not Showing on Your Site
Updated on: 24/11/2025
Thank you!