Articles on: Publishers

Mobile vs Desktop Publisher Layouts

Introduction


Publishers often serve the same ad units across mobile and desktop, but layouts should be planned differently. This article outlines key differences.



Desktop Layout Considerations


  • More horizontal space for large banners and sidebars.
  • Multiple units can appear without overwhelming the page.
  • Sticky sidebars can work if they do not hide content.


[EDITOR: Add screenshot of a desktop page layout with banner and sidebar units labeled]



Mobile Layout Considerations


  • Limited vertical space means fewer units per page.
  • Use compact formats like 320x50 or small native cards.
  • Avoid stacking too many units near the top of the page.


Tip: Test pages on several common mobile screen sizes to ensure ads remain readable and non-intrusive.




Updated on: 24/11/2025

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