In-Page Floating Push Ads

In-Page Floating Push Ads

Introduction

In today's digital landscape, advertisers are exploring innovative ways to connect with their audience. In-Page Push Ads are revolutionizing the advertising space by offering a more effective and engaging method to reach users. This article delves into the workings of In-Page Push Ads and highlights their benefits for increasing revenue.

What are In-Page Push Ads?

In-Page Push Ads are a modern form of advertising that extend beyond traditional push notifications. They appear as widgets on the top of web pages or as users scroll, providing a seamless way to engage with potential customers without disrupting their browsing experience.

How Do They Work?

Unlike traditional push ads, which often rely on a Cost Per Mille (CPM) model, In-Page Push Ads operate on a Cost Per Click (CPC) basis. This means you are paid for each click on your ad, making it crucial to achieve a high Click-Through Rate (CTR). We recommend maintaining at least a 1% CTR for profitability. If you do not meet this threshold, consider exploring alternative ad formats.

Benefits of In-Page Push Ads

In-Page Push Ads offer numerous advantages over traditional advertising formats:

• Less Invasive: They provide a unique way to reach your audience without being intrusive, unlike typical online push notifications.
• Lightweight Code: Our In-Page ads are CSS-free, resulting in lighter and more effective code, creating a native-looking ad format.
• Visual Appeal: Though they resemble traditional push notifications, they function as banner ads that appear at the top or bottom of mobile devices and in the corners of desktop screens, giving the impression of a pop-up notice.
• No Subscription Required: Users do not need to subscribe to receive In-Page Push ads, making them more accessible.
• Enhanced User Experience: Ads can be displayed without disrupting the user's browsing experience, as long as they are on the publisher's website.

Key Advantages

Here are some compelling benefits of utilizing In-Page Push Ads:

• Reach iOS Users: In-Page Push Ads can target users on iOS devices, broadening your advertising reach across all devices.
• Real-Time Bidding: Ads are shown instantly through real-time bidding when an active user visits the publisher’s website.
• Reduced Banner Blindness: Since In-Page Push Ads are relatively new, users are less likely to ignore them, leading to a higher click-through rate compared to traditional banner ads.
• Flexible Placement Options: Choose ad placements (e.g., top-right or bottom-right) based on your content layout to maximize conversions.
• Higher Engagement: Users are more likely to click on In-Page Push Ads since they are actively engaged with the webpage.

Visual Example

In-Page Push notifications can be visually represented as follows:

Getting Started

To learn how to create an In-Page Push Campaign, check out [Article: How to Create an In-Page Push Campaign].

Publishers can view an example of an In-Page Push ad tag in [Article: EZmob Example Tags]. For additional assistance, please contact your account manager via chat or email at ophir@ezmob.com to obtain your In-Page tag.

Related Articles

• [Article: Benefits of Using Push Notifications]
• [Article: Best Practices for Ad Placement]
• [Article: How to Optimize Your Ad Campaigns]

Now, maximize your advertising strategy with In-Page Push Ads and see the difference they can make in your revenue!

Updated on: 30/10/2025