Articles on: Publishers

Avoiding Invalid Traffic as a Publisher

Introduction

Invalid traffic can harm advertiser trust and may lead to penalties for publishers. This article focuses on what you can control.

What Counts as Invalid Traffic

Examples include:

Self-clicks on your own ads.
Encouraging users to click ads for rewards.
Automated or bot traffic that inflates impressions or clicks.

[EDITOR: Add screenshot of a help or policy page mentioning invalid traffic]

Good Practices

Do not ask users to click ads or place ads where accidental clicks are likely.
Monitor sudden spikes in impressions or clicks that do not match content changes.
Use analytics tools to better understand your traffic sources.

Warning: Persistent invalid traffic can lead to reduced revenue or account restrictions.

Updated on: 24/11/2025

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