Avoiding Invalid Traffic as a Publisher

Introduction

Invalid traffic can harm advertiser trust and may lead to penalties for publishers. This article focuses on what you can control.

Examples include:

Do not ask users to click ads or place ads where accidental clicks are likely.
Monitor sudden spikes in impressions or clicks that do not match content changes.
Use analytics tools to better understand your traffic sources.

Warning: Persistent invalid traffic can lead to reduced revenue or account restrictions.

Updated on: 12/02/2026

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