Question 1

How do I track conversions?

Accepted Answer

Introduction

Tracking conversions is essential for measuring the success of your campaigns. In this article, you will learn how to effectively track conversions using EZmob's postback URL and tracking links. This ensures accurate reporting and optimization of your advertising efforts.

Locating Your Tracking Code

To get started, log in to your client interface and navigate to your Postback page. Here, you will find your tracking code.

Tracking Code Location

Implementing the Postback URL

To track conversions on EZmob reports, you need to implement our postback URL. Use the following format:

https://xml.ezmob.com/conversion?c={click_id}&value={value}

Make sure to replace {click_id} and {value} with the appropriate parameters.

Modifying Your Tracking Link

Once you have implemented the postback URL, you need to add the {conversion} macro to your tracking link to capture the clickID.

Example:

Your original tracking link:
https://somedomain.com?offerid=22321
Modified tracking link with the macro:
https://somedomain.com?offerid=22321&click_id={conversion}

For more information on tracking tokens, refer to the What tracking tokens are available (XML) ?.

Using EZmob Pixel

For a more enhanced track

Question 2

Frequently Asked Questions (Publishers FAQ)

Accepted Answer

Introduction

Welcome to the EZmob Publishers FAQ! Here, you'll find essential information about becoming a premium VIP publisher, payment processes, revenue opportunities, and more.

Requirements for Becoming a Premium VIP Publisher

Your website must comply with our Quality Standards. This includes ensuring high-quality traffic without iframe, bot, or VPN browser traffic.
Note: Higher traffic quality leads to greater demand and eCPM.
A significant traffic volume is required, with a minimum of 100,000 visitors per day.

Payments

What is the Pricing?

EZmob operates on a risk-free payment model, requiring no volume commitment before demonstrating potential revenue growth. Our system is based on a revenue-sharing commission.

What is EZmob's Minimum Withdrawal for Publishers?

The minimum withdrawal amount for publishers is $100. Once you reach this threshold, you become eligible for payments.

How Are Payments Made?

Payments are processed in US dollars through:

Wire transfer
PayPal
Various other payment methods

For specific details, please contact your account manager.

Premium VIP Publishers: Payments are issued weekly for the previous week's activity. Simply prepare an invoice and reach out to your account manager.
Regular Publishers: After an initial 30-day period, you will receive your first payment. For i

Question 3

Welcome to EZmob's advertiser interface

Accepted Answer

Welcome to EZmob's Advertiser Interface

We are excited to introduce you to the revamped EZmob Advertiser Interface, designed to enhance your experience with new features that optimize, automate, and improve your campaign management. Below, you'll find details about the new features available to you today, upcoming enhancements, and what current account holders with active campaigns can expect.

Key Changes in the Advertiser Interface

The main improvements we are rolling out include:

Optimization: A diverse array of targeting features is now at your fingertips. You can optimize based on domains, zones, bundle IDs, publisher IDs, OS versions, and more.
Automation: Create complex rules at the zone/subID level to help your campaigns quickly identify the most effective sources.
Campaign Setup Interface: We have launched an integrated campaign setup interface at dash.ezmob.com. By separating campaign setup and funding features, we aim to enhance automation and provide you with improved marketing tools.
Campaign Setup API: Users can now set up, edit, and update campaigns via our API.
Reporting API: Access detailed reports easily through our new reporting API.
Expanded Features: We are continually rolling out new features to help you better target and segment your campaigns. Read on for more details.
24/7 Support: We have added various communication channels including email, chat, and service

Question 4

Decrease latency with EU Ad Server Support

Accepted Answer

If your website's inventory is predominantly based in the EU, switching to the EU ad server can significantly reduce latency, resulting in faster ad delivery. This guide will walk you through the steps to connect your ad tags to the EU server for improved performance.

Benefits of Switching to the EU Ad Server

By utilizing the EU ad server, you can expect:

Reduced Latency: Quicker response times between ad requests and displayed ads.
Enhanced User Experience: Faster ad loading times lead to improved site performance and user satisfaction.
Optimized Ad Delivery: Better targeting and relevance for your EU audience.

Steps to Connect to the EU Ad Server

To connect your XML, Pop, Redirect, or In-page feed to the new EU server, follow these simple steps:

Open your ad tag that is currently placed on your site.
Locate the line containing xml.ezmob.com.
Replace it with xml-eu.ezmob.com.
Save and apply the changes.

That's it! You are now connected to the EZmob EU server.

Wait a few minutes for the changes to take effect and enjoy improved server-to-server communication.

Example: Updating Your In-page Tag

Here’s how your in-page tag should look after making the necessary changes:

```html

Question 5

Track conversions with EZmob Pixel

Accepted Answer

Optimizing Your Campaigns with EZmob

To fully leverage the expertise of your account manager or utilize Track conversions with EZmob Pixel, it's essential to enable conversion tracking for your campaigns. Conversion tracking allows us to gather the necessary data to optimize your performance effectively.

Setting Up Conversion Tracking with the EZmob Pixel

In the accompanying documentation, you’ll find detailed instructions to install the EZmob pixel on your landing page to track conversions. Before proceeding, please ensure you have access to your landing page files, as inserting the pixel requires modifications to the page's code.

Define Your Conversion Goals

Before implementing the pixel, determine the specific conversion events you want to track. Common conversion goals include:

Registrations
Deposits
Purchases
Button clicks

Once you’ve identified your conversion goal, you’ll need to add the EZmob tracking pixel to your landing page.

Important: The tracking pixel must load only after the desired conversion event has been successfully completed.

Adding the Tracking Pixel and Conversion Macro

Insert the Tracking Pixel:
Add the EZmob tracking pixel code to your landing page where the conversion event is confirmed (e.g., a thank-you page or confirmation page). Ensure the script is placed within the <body> tag of your landing page.

Question 6

Which ad formats can publishers monetize with?

Accepted Answer

Publishers have the opportunity to monetize their websites or apps through a variety of ad formats. Below is a detailed overview of each format available:

Pop / Redirect Ads: These ads appear as pop-ups or redirect users to another page. They can effectively capture user attention, leading to higher engagement rates. For further details, please refer to our article on Pop Up and Pop Under Variations.
Header Bidding: This method allows multiple demand sources to bid on ad space simultaneously, maximizing revenue for publishers. It provides a more competitive environment for advertisers, ensuring that publishers get the best possible price for their inventory. Learn more about this format in our article on Choosing the Right Ad Format.
Banner / Interstitial Ads: These are standard ad formats that appear at the top or bottom of a webpage (banners) or take over the entire screen (interstitials). They are widely recognized and can be very effective in generating clicks. For more information, explore our resources on these formats.
Push Notification Audience Monetization: This format allows publishers to send targeted notifications directly to users' devices, even when they are not actively browsing the site or app. This can significantly increase engagement and drive conversions. For guidance on

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