AppsFlyer Integration Guide

AppsFlyer Integration Guide

Integrate AppsFlyer with EZmob to enhance your mobile app advertising campaigns through precise attribution and effective conversion tracking.

Prerequisites

Before starting the integration, ensure you have the following:

• An active AppsFlyer account
• A mobile app ready for tracking
• An EZmob advertiser account

Integration Steps

1. Configure Your App in AppsFlyer

1. Log in to your AppsFlyer account.
2. Navigate to My Apps, then click on Add App.
3. Enter your app details and ensure it's correctly set up for tracking.

Add a screenshot of AppsFlyer Add App page here

2. Set Up EZmob as a Media Source in AppsFlyer

1. In your AppsFlyer dashboard, go to Configuration > Integrated Partners.
2. Search for "EZmob" and select it from the list.
3. Enable the integration and fill in the necessary fields as prompted.

Add a screenshot of AppsFlyer Media Source configuration here

3. Implement the AppsFlyer SDK in Your Mobile App

1. Follow the AppsFlyer documentation to integrate the SDK into your app for the relevant platform (iOS/Android).
2. Refer to the SDK integration guides:

• iOS Integration Guide
• Android Integration Guide

Add a screenshot of SDK integration steps in AppsFlyer documentation here

4. Configure Postback URL from AppsFlyer to EZmob

1. In AppsFlyer, navigate to your app settings and select Postbacks.
2. Click on Add Postback and choose Custom Postback.
3. Set the postback URL to EZmob, using the format:

   https://xml.qualiclicks.com/conversion?c={click_id}&value={value}

4. Configure the postback settings according to your tracking needs.

Add a screenshot of AppsFlyer Postback configuration here

5. Test Attribution and Conversion Tracking

1. Generate a test link in AppsFlyer and use it to simulate app installations and conversions.
2. Verify that conversion data is correctly sent to EZmob by checking the campaign performance metrics in your EZmob dashboard.

Troubleshooting Common Issues

• Attribution Delays: Check both AppsFlyer and EZmob dashboards for reporting delays. Ensure the SDK is correctly implemented.
• SDK Integration Issues: Revisit the SDK integration guide for your platform. Confirm that all steps have been followed correctly.
• Postback Delivery Problems: Ensure the postback URL is correctly configured in AppsFlyer. Verify that the click_id and value parameters are being passed accurately.

Related Articles

• How to setup conversion tracking with AppsFlyer
• Setting Up Conversion Tracking with Postback URLs
• Creating Your First Campaign
• Troubleshooting Conversion Tracking Issues
• Ad Group Targeting

Updated on: 04/11/2025