Articles on: Campaign Tracking

What tracking tokens are available (XML) ?

Read our pre-launch campaign guide or how to optimize your campaign here.


These tokens are relevant for XML campaigns, meaning Popunder, Push and In-Page Push.


Looking for Display tokens (Banner and Native)? read this article


  • {conversion} Conversion tracking
  • {pubfeed} Publisher Feed ID
  • {subid} Publisher Feed Subid
  • {state} Visitor's state
  • {country} Two-letter visitor's country (ISO 3166-2)
  • {city} Visitor's city
  • {zip} Visitor's postal code (if available)
  • {os} Operation system
  • {browser} Browser
  • {carrier} Visitor's ISP
  • {ip} User IP
  • {campaign} Campaign ID
  • {banner} Ad ID
  • {bid} Bid price
  • {keyword} Keyword matched on campaign
  • {offer} Offer ID
  • {query} Keyword sent by publisher
  • {referrer} Referrer URL (urlencoded)
  • {referrer_domain} Referrer domain
  • {device_type} Device Type
  • {device_brand} Device brand
  • {ifa} Device Identifier


You can also find these MACROS within the campaign setup form under Destination URL field and the creative section.


Read more about how to track conversions here


Advertiser Reports Guide
Optimization Guide for Advertisers
What are the min. campaign limits (daily, budget,bids)?
How to blacklist/whitelist SubIDs?

Updated on: 31/08/2022

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