What tracking tokens are available (XML) ?

Introduction

These tokens are relevant for XML campaigns, meaning Popunder, Push, In-Page Push, and Direct Click.

• {conversion} Conversion tracking
• {pubfeed} Publisher Feed ID
• {subid} Publisher Feed Subid
• {state} Visitor's state
• {country} Two-letter visitor's country (ISO 3166-2)
• {city} Visitor's city
• {zip} Visitor's postal code (if available)
• {os} Operation system
• {browser} Browser
• {carrier} Visitor's ISP
• {ip} User IP
• {campaign} Campaign ID
• {banner} Ad ID
• {bid} Bid price
• {keyword} Keyword matched on campaign
• {offer} Offer ID
• {query} Keyword sent by publisher
• {referrer} Referrer URL (urlencoded)
• {referrer_domain} Referrer domain
• {device_type} Device Type
• {device_brand} Device brand
• {ifa} Device Identifier

Read more about how to track conversions here

Related Articles

• Tracking Tokens and Parameters Explained
• How do I track conversions?
• Optimization Guide for Advertisers
• What are the min. campaign limits (daily, budget,bids)?
• Tokens for Display Campaigns (Banner, Native)

Updated on: 16/11/2025