Articles on: Dashboard & Analytics

Inventory Analysis - Understanding Available Traffic

The Inventory Analysis feature in the EZmob DSP (Demand Side Platform) is crucial for gaining insights into available traffic sources, countries, ad formats, and targeting opportunities. This guide will help you navigate the Inventory Analysis tool effectively, enhancing your campaign planning and targeting decisions.

Accessing Inventory Analysis

To access the Inventory Analysis feature, follow these steps:

Log in to your EZmob account.
Navigate to Inventory Analysis.

Helpful tip: Consider bookmarking the Inventory Analysis page for quick access in the future.

Features of Inventory Analysis

The Inventory Analysis tool provides several key features that can benefit your advertising strategies:

Traffic Volume by Country: Understand the geographic distribution of traffic to identify high-volume markets.

Ad Format Availability: Explore the various ad formats available, including display, mobile, and video options. This knowledge is essential for aligning your campaign with the appropriate ad format.

Inventory Quality Indicators: Differentiate between premium and standard placements to ensure optimal visibility and engagement rates.

Filtering Options: Use filters to view inventory by type, geography, and volume, allowing you to tailor your campaign to specific targeting criteria.

Using Inventory Analysis for Campaign Planning

To maximize the benefits of Inventory Analysis in your campaigns, consider the following strategies:

Interpret Traffic Data: Analyze traffic volume by country and ad format to pinpoint where your target audience is most active.
Budget Allocation: Allocate your budget effectively by focusing on countries and formats that demonstrate the highest traffic quality and volume.
Discover New Opportunities: Utilize inventory data to explore new geographic markets or ad formats that could enhance your campaign performance.

Real-Time Inventory Availability

The inventory data is updated in real-time, enabling you to make informed decisions based on the latest traffic availability. This feature ensures that your campaigns are optimized for the best possible delivery and performance.

Optimizing Campaigns with Inventory Analysis

To further increase the effectiveness of your campaigns, consider these optimization strategies:

Identify High-Volume Markets: Concentrate on countries with the highest traffic volumes for your selected ad format.
Seasonal Availability Patterns: Adjust your campaign strategy according to seasonal trends in traffic availability.
New Targeting Opportunities: Explore untapped markets or niche segments by analyzing detailed inventory data.

Conclusion

The Inventory Analysis feature within the EZmob DSP is a powerful tool that offers deep insights into traffic sources, ad formats, and quality indicators. By leveraging this feature, advertisers can make data-driven decisions to optimize their campaigns, enhance targeting, and allocate budgets effectively.

Updated on: 04/11/2025

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Inventory Analysis - Understanding Available Traffic