Articles on: Advanced Features

AI Recommendations and Optimization (VIP Feature)

EZmob's AI Recommendations and Optimization is a premium suite designed exclusively for VIP account holders. This powerful tool leverages machine learning to enhance campaign performance through data-driven insights and automated adjustments. It encompasses various features, including Performance Analysis, Optimization Recommendations, Automated Actions, and Predictive Analytics, all tailored to refine and improve your advertising strategies.

Accessing AI Recommendations

To access the AI Recommendations and Optimization feature, follow these steps:

Log in to your VIP account at EZmob Dashboard.
Navigate to the AI Optimization section by selecting it from the main dashboard or accessing it directly at AI Optimization Section.

Helpful Tip: Ensure you have a VIP account to access these advanced features.

Setting Up AI Rules

Setting up AI rules is straightforward:

Within the AI Optimization section, click on Create Rule.
Specify the conditions under which the rule should trigger, such as:

Performance thresholds
Anomalies detected in campaign data

Interpreting Recommendations

To interpret AI-generated recommendations:

View recommendations within the AI Optimization section.
Each recommendation will include actionable suggestions, such as:

Bid adjustments
Targeting refinements
Budget allocations

Hover over info icons for detailed explanations.

Implementing AI Recommendations

You can implement AI recommendations in two ways:

Automated Actions: Click Apply next to a suggestion to implement it directly. Confirm the action in the popup window.
Manual Adjustments: Use the insights provided to make changes in the relevant campaign settings area.

Measuring AI Impact

To measure the impact of AI optimizations:

Track performance in the Performance Analysis section at Performance Analysis.
Compare pre- and post-implementation metrics to assess improvements.

Limitations and Oversight

AI recommendations are based on historical data and industry benchmarks. Continuous monitoring and human oversight are recommended to ensure optimal outcomes.
AI capabilities may not cover all niche scenarios; manual adjustments based on unique insights are still valuable.

Maximizing Value

To maximize the value of the AI Recommendations and Optimization feature:

Regularly review AI recommendations and keep your campaign goals updated to ensure alignment.
Experiment with applying different recommendations to understand their impact comprehensively.

Updated on: 04/11/2025

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AI Recommendations and Optimization (VIP Feature)