Publisher Content Policy Overview
EZmob works with sites you own that have real content and real visitors. Adult sites are allowed if you set the site's Content Type to Adult. Sites that break these rules fail validation or can be removed.
Site requirements
- A custom domain you own. Free-hosting and subdomain platforms (for example blogspot.com, wordpress.com, wix.com) can't be validated.
- A sitemap with at least 2 URLs.
- A domain can be validated by one EZmob account only.
- A finished, working site with original content. No sites under construction.
See How to Add Your Site to EZmob for Monetization for the full validation steps.
Adult content
- Set Content Type to Adult when you add the site. It applies to all placements on that site.
- Don't monetize adult content as Mainstream. Wrong labeling can lead to blocked demand, payment problems or an account ban.
Prohibited content
- Content that breaks the law or infringes third-party rights, including copyright and pirated software.
- Hateful content, gratuitous violence, or material that defames or threatens others.
- Promotion of illegal goods or activities, such as illegal drugs, weapons or illegal gambling.
- Hacking, fraud, or misleading or fake information and offers.
Traffic rules
- Only real human visitors from direct, search, social or referral sources.
- No bot, proxy or incentivized traffic, no traffic from iframes, and no clicking your own ads.
- Don't ask visitors to click ads or place ads where accidental clicks are likely.
Invalid traffic can lead to lower revenue or account restrictions.
If validation fails
- Check that your site meets the requirements above.
- Fix the issue and click Validate again on the Your Sites tab.
- If it still fails, email support@ezmob.com with your domain.
Screenshots

Related articles
- How to Add Your Site to EZmob for Monetization
- Why was my account suspended?
- Why is my revenue low or zero?
- Frequently Asked Questions (Publishers FAQ)
Updated on: 01/10/2026
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