Articles on: International & Compliance

Supported Countries and Geo-Targeting

Supported Countries and Geo-Targeting on EZmob


EZmob's Demand-Side Platform (DSP) empowers advertisers to launch global advertising campaigns with advanced geo-targeting capabilities. This guide explains how to effectively utilize EZmob's geographic targeting features, understand regional restrictions, and ensure compliance with international advertising laws.



Geographic Features on EZmob


Supported Countries:

EZmob provides access to a diverse range of markets, covering most countries worldwide. Traffic quality and volume may vary by region, offering advertisers valuable insights for informed decision-making.



EZ NEW ADV: Metrics Performance Overview Dashboard


Targeting Options:

Advertisers can target audiences at the country, region, or city level, allowing for precise campaign targeting.



ADK ADV: Location Targeting Settings Panel


Restriction Awareness:

Certain content may be prohibited in specific regions due to regulatory compliance. Familiarizing yourself with these restrictions is essential for maintaining compliance.


Performance Variations:

Costs and competition levels can differ across regions. Choosing the right geographic target is crucial for your campaign's performance and return on investment (ROI).



Compliance Considerations


When advertising internationally, it is vital to consider local laws, content restrictions, and cultural sensitivities. Ensure that your ads comply with the legal requirements of the targeted country to avoid penalties or campaign rejections.


Best Practices for International Campaigns:


  1. Research: Understand the legal and cultural environment of your target market before launching campaigns.
  2. Test Markets: Begin with small budgets to evaluate performance in new regions.
  3. Scale: Gradually increase your investment in regions where your campaign shows promise.



How to Set Up Geo-Targeting in EZmob


  1. Log in to your EZmob account and navigate to Create a New Campaign.
  2. In the campaign creation form, scroll to the 'Targeting' section.
  3. Select 'Geographic' and specify your desired countries, regions, or cities.
  4. Adjust other campaign settings as necessary and submit your campaign for review.


ADK ADV: Campaign Targeting Settings Configuration Table


Tip: Use EZmob's analytics tools at Supported Countries to analyze traffic data and make informed geo-targeting decisions.



Info: Always review the 'Restrictions' section in campaign settings to ensure your content complies with the regulations of the targeted region.



Warning: Ignoring local compliance can result in campaign suspension or account penalties. |||



Conclusion


Utilizing EZmob's geo-targeting features allows advertisers to tailor their campaigns to specific audiences around the globe. By understanding and adhering to regional restrictions and performance indicators, advertisers can enhance their international campaigns for better results.


Related Articles:


  • [Article: Creating Your First Campaign on EZmob]
  • [Article: Understanding EZmob's Analytics Tools]
  • [Article: Compliance and Content Restrictions]
  • [Article: Best Practices for International Advertising]




Updated on: 04/11/2025

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