Articles on: Advanced Features

Bulk Operations and Campaign Management

Bulk Operations and Campaign Management on EZmob DSP


Managing multiple campaigns on EZmob DSP can be significantly streamlined through bulk operations. These features allow advertisers to perform actions across multiple campaigns simultaneously, saving time and ensuring consistency in campaign management.



Multi-Campaign Selection


  1. Navigate to Campaigns Overview to access your list of campaigns.
  2. Use the filtering options to narrow down the campaigns you wish to manage, or select campaigns manually by checking the boxes next to each campaign name.


Campaign Selection Screenshot



Bulk Status Changes


  1. After selecting the desired campaigns, click on the ‘Bulk Actions’ dropdown menu.
  2. Choose ‘Pause’ or ‘Resume’ to change the status of all selected campaigns simultaneously.


Bulk Actions Screenshot


Tip: Use bulk status changes to quickly pause all campaigns targeting a specific region or demographic without the need to edit each campaign individually.



Batch Budget Updates


  1. In the ‘Bulk Actions’ dropdown, select ‘Update Budget’.
  2. Enter the new budget amount. You can either set a fixed amount for all selected campaigns or adjust budgets proportionally based on current spend.


Update Budget Screenshot


Ensure you review the total budget impact summarized in the confirmation window to avoid unintentional overspending.



Export/Import Operations


  1. To manage campaign data, go to Campaigns Overview and select ‘Export’ from the ‘Bulk Actions’ dropdown to download campaign details.
  2. To update or create campaigns in bulk, use the ‘Import’ option. Download the campaign template, fill in the required information, and upload the file.


Export/Import Options Screenshot


Warning: Review imported data carefully before finalizing to prevent errors in bulk-created campaigns.



Safety Measures and Confirmation


  • Before executing any bulk operation, a confirmation window will appear summarizing the changes. Review these details carefully to ensure accuracy.
  • Bulk operations are irreversible once confirmed, but adjustments can be made manually afterward if necessary.



Advanced Management Strategies


  • Utilize naming conventions for your campaigns to simplify identification and filtering.
  • Regularly export campaign data for offline analysis and backup.
  • Assign campaign tags for better organization, facilitating easier selection during bulk operations.



Best Practices


  • Before conducting bulk operations, review individual campaign performance to ensure that changes align with your overall strategy.
  • Stay updated with EZmob DSP for new bulk operation features and enhancements.
  • Consider campaign dependencies and settings that might be affected by bulk changes, such as budget allocations and targeting parameters.



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By employing these bulk operations and strategies, you can enhance your campaign management efficiency on EZmob DSP. For further assistance, feel free to reach out to our support team or consult additional resources in our knowledge base.




Updated on: 04/11/2025

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