Articles on: Partner Integrations

Tracking Partner Integration Setup

Integrating a tracking partner with your EZmob account significantly enhances your advertising campaigns by offering comprehensive attribution, fraud prevention, and optimization capabilities. Follow the steps below to successfully set up the integration with your chosen tracking partner.

Step 1: Select a Tracking Partner

Navigate to the Partners page on EZmob to review the list of available tracking partners. Choose one that best aligns with your advertising needs.

Add a screenshot of the Partners page.

Step 2: Create an Account with Your Selected Partner

If you don't have an account with your selected tracking partner, visit their website and sign up. Remember to verify your email to activate your account.

Step 3: Configure the Partner Platform with EZmob Credentials

Log into your tracking partner's platform. Go to the settings or integrations section and enter your EZmob credentials, which typically include your EZmob account ID and API key. You can find this information at the API settings page.

Add a screenshot of the API settings page on EZmob.

Step 4: Set Up Postback URLs and Tracking Parameters

In your tracking partner's platform, configure the postback URLs to send conversion data back to EZmob. Use the following format for the postback URL:

https://xml.qualiclicks.com/conversion?c={click_id}&value={value}

Make sure to replace {click_id} and {value} with the appropriate placeholders as specified in your tracking partner's documentation.

Add a screenshot of setting up a postback URL in a tracking partner platform.

Tip: Consult your tracking partner's documentation for the correct placement of tracking parameters and placeholders.

Step 5: Test Integration and Validate Data Flow

Once you have set up the postback URLs, conduct a test to ensure data is correctly flowing between your tracking partner and EZmob. Check the conversions tab on your EZmob dashboard to confirm that the data is being received.

Add a screenshot of the conversions tab with test data.

Warning: If data is not flowing correctly, review the postback URL setup and ensure all parameters are accurately placed. |||

Post-Integration Optimization

After successfully integrating your tracking partner with EZmob, regularly compare reports from both platforms to reconcile the data. Utilize insights from your tracking partner to optimize your campaigns on EZmob for improved performance.

Troubleshooting

If you encounter issues with the integration, such as data discrepancies or technical errors, first verify the setup configurations on both platforms. If the problem persists, reach out to your tracking partner's support team for assistance.

Updated on: 04/11/2025

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Tracking Partner Integration Setup