> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://helpdesk.ezmob.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Which ad formats can publishers monetize with?

In **Sites & Placements** → **Add Placement** you can create six ad formats yourself: Banner (marked **Recommended**), Header Bidding, In-page, Pop, Redirect and Video. Search and Interstitials are not in this list. Set your site as **Mainstream** or **Adult** so the right demand runs on it.

## Formats

| Format | What it is | Setup |
|---|---|---|
| Banner | Display ad in a fixed size, e.g. 300x250, 728x90 or 320x50 | [How to Create a Placement and Obtain Your Ad Tag](https://helpdesk.ezmob.com/en/article/how-to-create-a-placement-and-obtain-your-ad-tag-415ybh/) |
| Header Bidding | Banner where several ad exchanges bid in real time for each impression | [Header bidding monetization with EZmob](https://helpdesk.ezmob.com/en/article/header-bidding-monetization-with-ezmob-4s4329/) |
| In-page | Push-style notification ads shown in a corner of the page (top or bottom) | [How to set up In-Page (Floating push) ads](https://helpdesk.ezmob.com/en/article/how-to-set-up-in-page-floating-push-ads-12ifibw/) |
| Interstitials | Full-screen overlay ads shown at timed intervals | [How to Create a Placement and Obtain Your Ad Tag](https://helpdesk.ezmob.com/en/article/how-to-create-a-placement-and-obtain-your-ad-tag-415ybh/) |
| Pop | Pop-up or pop-under that opens on chosen site clicks | [How to set up Pop (pop-up and pop-under) ads](https://helpdesk.ezmob.com/en/article/pop-up-and-pop-under-variations-4hok8f/) |
| Redirect | A direct URL instead of a script, for redirecting traffic | [How to Create a Placement and Obtain Your Ad Tag](https://helpdesk.ezmob.com/en/article/how-to-create-a-placement-and-obtain-your-ad-tag-415ybh/) |
| Search | A search form; searches open related ads in a new window | [Monetize with Search Ads](https://helpdesk.ezmob.com/en/article/monetize-with-search-ads-1up0dpl/) |
| Video | Outstream video ad, fixed size 300x250 | [How to set up Video (outstream) ads](https://helpdesk.ezmob.com/en/article/monetization-video-tags-15slppy/) |

## Good to know

- You can create several placements on one site, in different formats and sizes.
- Banner sizes: 300x50, 300x100, 300x250, 320x50, 320x480, 728x90, 160x600, 120x600, 468x60.
- For other formats or a custom setup, contact support@ezmob.com.

## Screenshots

![Create New Placement, Choose Ad Format step with the six formats](https://zjcgneywpnkgamzggapu.supabase.co/storage/v1/object/public/helpdesk-media/pub/a1b335d2-1.png)

## Related articles

- [How to Create a Placement and Obtain Your Ad Tag](https://helpdesk.ezmob.com/en/article/how-to-create-a-placement-and-obtain-your-ad-tag-415ybh/)
- [How to check your ad code (with examples)](https://helpdesk.ezmob.com/en/article/how-to-check-my-ad-codes-examples-1ykpp7k/)
- [Publisher Content Policy Overview](https://helpdesk.ezmob.com/en/article/publisher-content-policy-overview-1nj1aw7/)