> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://helpdesk.ezmob.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What tracking tokens are available (XML) ?

## Introduction

These tokens are relevant for XML campaigns, meaning Popunder, Push, In-Page Push, and Direct Click.

| Looking for Display tokens (Banner and Native)? read this [What tracking tokens are available (XML) ?](https://helpdesk.ezmob.com/en/article/what-tracking-tokens-are-available-xml-twonzn/)

* {conversion}                 Conversion tracking
* {pubfeed}                      Publisher Feed ID
* {subid}                           Publisher Feed Subid
* {state}                            Visitor's state
* {country}                        Two-letter visitor's country (ISO 3166-2)
* {city}                              Visitor's city
* {zip}                               Visitor's postal code (if available)
* {os}                                Operation system
* {browser}                       Browser
* {carrier}                          Visitor's ISP
* {ip}                                  User IP
* {campaign}                    Campaign ID
* {banner}                         Ad ID
* {bid}                                Bid price
* {keyword}                      Keyword matched on campaign
* {offer}                             Offer ID
* {query}                           Keyword sent by publisher
* {referrer}                       Referrer URL (urlencoded)
* {referrer_domain}          Referrer domain
* {device_type}                Device Type
* {device_brand}              Device brand
* {ifa}                                Device Identifier
* {source}                          Source
||| You can also find these MACROS within the campaign setup form under Destination URL field and the creative section.

Read more about how to track conversions [What tracking tokens are available (XML) ?](https://helpdesk.ezmob.com/en/article/what-tracking-tokens-are-available-xml-twonzn/)

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## Related Articles

[How do I track conversions?](https://helpdesk.ezmob.com/en/article/how-do-i-track-conversions-4z7hva)
[Tracking Tokens and Parameters Explained](https://helpdesk.ezmob.com/en/article/tracking-tokens-and-parameters-explained-r5m1yu)
[Tokens for Display Campaigns (Banner, Native)](https://helpdesk.ezmob.com/en/article/tokens-for-display-campaigns-banner-native-ske2am)
[Optimization Guide for Advertisers](https://helpdesk.ezmob.com/en/article/optimization-guide-for-advertisers-4ccvvv)
[What are the min. campaign limits (daily, budget,bids)?](https://helpdesk.ezmob.com/en/article/what-are-the-min-campaign-limits-daily-budgetbids-1082opa)