> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://helpdesk.ezmob.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Video Campaign Creation Guide

# Creating a Video Campaign


Video campaigns play your video ad inside publisher content (using the VAST/VPAID standard). They're ideal for storytelling, product demos, and building brand awareness with rich, engaging media.


To start, go to **Campaigns → Create Campaign** and choose **Video** as your campaign type.


Video campaigns are billed on a **CPM** basis — you pay per 1,000 impressions.


---


## Step 1 — Basic Info


Name your campaign, describe what you're promoting, and add your video creatives.


**Campaign details**


- **Campaign name** *(required)* — A clear name you'll recognize later (3–200 characters).
- **Description** *(optional)* — A short note about the campaign (up to 1,000 characters).
- **Ad vertical** *(required)* — Pick the category that best matches your offer.
- **Schedule** *(optional)* — Set a start and end date. Leave blank to start today and run until you pause.
- **Campaign goal** *(optional)* — What you're optimizing for. Conversion-based goals ask for a target cost per action.


**Creatives (your videos)**


You can add **1 to 5 creatives**. Each one needs:


| Field | Required? | Guidelines |
|---|---|---|
| **Title** | Required | Up to 50 characters |
| **Video file** | Required | See the video specs below |
| **Destination URL** | Required | Where users land if they click (tracking macros supported) |


**Video guidelines**


- Accepted formats: **MP4, AVI, WEBM, MOV, MPEG**
- Maximum file size: **128 MB**
- Length: **3 to 60 seconds**
- Maximum bitrate: **4,000 kbps**


> **Tip:** Hook viewers in the first few seconds and keep it short. Many video placements can be skipped, so put your message and brand up front.


---


## Step 2 — Targeting


Decide who sees your video. **Everything here is optional** — leave a section empty to keep it broad.


- **Geographic targeting** — Choose countries (and regions). Empty = worldwide. Countries are grouped into tiers, which set the minimum bid.
- **Device & technology** — Device type, operating system, browser, connection type, and mobile carrier.
- **Traffic type** — Choose websites, in-app, or both.
- **Schedule (dayparting)** — Pick the days and hours your ads run. Default is all the time.
- **IP & domain lists** — Use allowlists or blocklists to control where ads appear.


> **Tip:** Video performs differently on Wi-Fi vs. cellular. If file size or data use matters for your audience, use connection-type targeting.


---


## Step 3 — Budget & Launch


Set your spending and review everything before going live.


- **Bid (CPM)** *(required)* — What you'll pay per 1,000 impressions. Minimums depend on the country tier:
  - **Tier 1:** $1.00
  - **Tier 2:** $0.50
  - **Tier 3:** $0.30
- **Total budget** *(optional)* — Lifetime spend cap. If set, at least **$50**. Blank = no limit.
- **Daily cap** *(optional)* — Most you'll spend per day. If set, at least **$10**.
- **Pacing** — Spend **as fast as possible (ASAP)** or **spread evenly** across the day.
- **Frequency cap** *(optional)* — Limit how often the same person sees your ad (1–100).


The final step shows a readiness checklist. Once everything checks out, click **Create Campaign** to launch.


> **Tip:** Video has higher minimum bids than other formats because the inventory is premium. A competitive bid plus a strong creative is the best way to win quality placements.


---


## Quick checklist before you launch


- [ ] Campaign type set to **Video**
- [ ] Campaign named and ad vertical selected
- [ ] At least one creative with a title, video file (within the specs), and destination URL
- [ ] Targeting reviewed (or intentionally left broad)
- [ ] Bid at or above the tier minimum
- [ ] Budget and/or daily cap set (or left unlimited on purpose)