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# Video Ad Units for Publishers: Player Placement

## Introduction

Video units can generate strong revenue but must be placed carefully. This article covers player placement for publisher video ads without mixing in other formats.

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## Where to Place Video Units

1. In a dedicated video section where users expect media content.
2. As an in-article video block embedded between sections of long content.
3. In a sidebar location where there is enough space and no overlap with important UI.



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## Autoplay and User Experience

* Follow platform rules for autoplay, sound, and user interaction.
* Prefer muted autoplay with clear controls when allowed.
* Avoid covering content or navigation with floating players in ways that block usage.

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## Related Articles

[Monitoring Ad Performance in the Publisher Dashboard](https://helpdesk.ezmob.com/en/article/monitoring-ad-performance-in-the-publisher-dashboard-1dam311)
[Optimizing Ad Density on Publisher Pages](https://helpdesk.ezmob.com/en/article/optimizing-ad-density-on-publisher-pages-1ci6f0n)
[Publisher Content Policy Overview](https://helpdesk.ezmob.com/en/article/publisher-content-policy-overview-1nj1aw7)
[A/B Testing Publisher Placements](https://helpdesk.ezmob.com/en/article/ab-testing-publisher-placements-1j1g2xr)